Human resource marketing: a formidable weapon in the fight against labor shortages

Loyalty should begin long before an employee first enters the office. (Photo: 123RF) When Jean Couto’s group of 420 pharmacists in its network asked what it could do to help them fight labor shortages, its senior director of human resources noted “the dire need to attract talent,” Annie Brisson recalled in an interview with Les … Read more

Why Dékuple is returning to the capital of Brainsonic

Dékuple Group, which specializes in data marketing, announced that it is in exclusive negotiations to acquire a stake in the Brainsonic agency in exchange for a majority stake. One year after a complete overhaul of its identity, the Dékuple Group (formerly ADLPerformance) saw its sales grow by 17.9% in the first half of 2022. An … Read more

“These Techniques That Are Changing the Marketing Profession,” Thomas Sanchez (Uberall)

After nearly two years of hiatus, the events have been able to resume work around the world. It is a real breath of fresh air for certain professions, such as marketing, in search of new innovative directions to make their brands known in increasingly competitive markets. Since Covid-19, we have seen new behaviors emerge among … Read more

Anna Iclidu, CEO of AfriLabs which operates an extensive network of innovation centers across Africa

(Ecofin Agency) – Anna Iclidu With digital innovation, Africa is sure to become a place of prosperity and wealth for its citizens. She is a member of many organizations and networks, and does not hold back from any challenge to contribute to the realization of this vision. Graduated in International Marketing from the University of … Read more

The Workday Consumer has logged in; Towards adapting digital marketing strategies?

The porous boundaries between professional and personal life have changed the customer’s journey forever; However, many brands are taking a huge risk by continuing to rely on the glories of digital marketing. Until recently, many consumers crowded into offices from Monday to Friday to perform the various activities that shaped their careers. At the end … Read more

What is ‘web3’, the new internet age?

A modern concept that stimulates both the technological and communication sphere, “Web 3” is being presented by its proponents as the new version of the Internet, more decentralized and based on “blockchain,” the technology behind NFTs and cryptocurrencies. “It seems more of a marketing statement than a fact at the moment,” however, Tesla’s president, Elon … Read more

Web careers | A glimpse of an influential figure in 2022

When the child was asked “What do you want to be when you grow up?” The answers are classic. If in the past Moroccan youth dreamed of becoming doctors, police officers, teachers or lawyers, among other professions that allow them to achieve a certain social status, then the new generation (also called Generation Y), today … Read more

Qualitative KPIs have had a tour from DeLorean

TikTok is one of the leading content distribution platforms in this field. (Picture 123RF) Having been eschewed since the advent of digital indicators, qualitative performance indicators are gaining ground in marketers’ arsenal, as browsing habits change and quantitative data loses its accuracy. The problem is that its scaling is less automatic. That may be why … Read more

Automate your sales with email marketing

Email marketing is a tool widely used by companies as part of their web marketing strategy. It is a powerful communication channel for generating sales and maintaining engagement with your customers. This Udemy training aims to provide you with all the skills needed to effectively manage email campaigns using the Mailchimp tool. Save and take … Read more

Automate your sales with email marketing

Email marketing is a tool widely used by companies as part of their web marketing strategy. It is a powerful communication channel for generating sales and maintaining engagement with your customers. This Udemy training aims to provide you with all the skills needed to effectively manage email campaigns using the Mailchimp tool. Save and take … Read more