Emails are the core of any good marketing strategy. They make it possible to gain visibility, create a link with their prospects and deliver an advertisement to their clients. However, it often happens that the sent messages end up in the spam of the recipients. This is often the case during a cold email campaign. … Read more
Marketing automation, email marketing, growth hack… If you are into marketing, these terms are surely familiar to you. But if you have recently set up your online business, this technical vocabulary can be a source of great help to you and your company. The idea behind it all? Automate as many actions as possible from … Read more
In the face of the surrounding lack of obesity and the increasing demand of the masses, it is now difficult to reach your goal, despite the excellent content. This fact seems true to customers and prospects, as well as to partners, suppliers or collaborators. So what channel should it use to ensure that information is … Read more
sharing tweet sharing sharing email According to Sinch’s latest Mailjet Report, Email Marketing Report 2022 72% of marketers believe that their email marketing strategy is only a somewhat successful part of their overall plan. The report also reveals that only 19% of respondents felt that their marketing strategy was very effective. Analyzing the results of … Read more
1. Tools to facilitate commercial prospecting To easily identify new prospects, you can use prospecting programs. Most of these tools allow you to find qualified leads through your LinkedIn professional network and then contact them. Some solutions allow automating the sending of cold personal emails but also sending automated invitations on LinkedIn. Everything is done … Read more
Julien Gautier, Customer Success Engineer, Sendinblue My job is to help Enterprise clients achieve their marketing goals through the Sendinblue platform. More specifically, as a Customer Success Architect, I support our customers in the email API part, allowing them to send millions of personal communications (emails or SMS) with improved processing time. Today, what are … Read more
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