Often, emails sent by employees are not considered potential advertising space. The first use of employee email is to deliver personalized messages to customers, prospects, partners, or even suppliers.
Today, email is the first channel of communication for a company:
100 billion business emails are sent around the world each day.
???? 36 emails per day. This is the volume of emails received each day for every employee in France.
This first position offers great prospects in marketing. Therefore, displaying an advertisement on your employees’ emails is important in terms of visibility. It should flow naturally into the body of the email, to make both the message and the advertisement stand out. This is what Boost My Mail offers, a marketing tool that offers innovative customization of email signatures. It ensures clear, engaging and non-intrusive visual communication of the company’s marketing actions. To try the solution for free for 14 days, go to this link.
The advertising space provided by the email signature
Very simply, the relationship with the customer can be improved by customizing the email signature for your employees. An email signature says a lot about a company: It conveys its brand image. From manager to trainee, an email signature is a real digital business card that can make a difference during an email exchange. It humanizes a relationship, and allows a new use of communication over news, whether external or internal.
In developing digital campaigns, we automatically think of sponsored content, display banners, email, and social media. Employee emails are often the perfect solution. However, the degree of trust and visibility that advertising provides on employee emails is a powerful communication vector. the secret ? Communication is done by your best brand ambassadors, your employees. Adding a banner to your email signature allows you to double your marketing action. You will be able to generate traffic and connect on:
– your website,
– one of your white papers,
– your last article,
– your next event,
– your newsletter,
– your preventive campaign,
– your news,
Discuss Sebastian H. , President of the Nantes Agency Actual Systèmes, a wholesaler of computer equipment, the advantage of the deployment of the solution:
“While we used to send out one newsletter a week, we now convey our newsletter with a banner in the email signatures of our salespeople. We have realized that the majority of emails sent end up in the trash or in spam. While the email is opened Sent by one of our sales reps necessarily. We have 13 sales reps who send 50 to 100 emails per day to customers or potential customers. Since they cannot address all current topics, email banners convey news that may be of interest to their recipients. Most Frequent Topics Are promotions, news and current product launches.Usually in our promotions we have a high number of clicks, which is around 150-200 clicks.The most successful campaign we had was a new GDPR product launch.The campaign achieved over 900 click.”
Personalize your email signatures to convey your inner news
No need to remember it: Circulation of information is as important internally as it is external, whatever the size of the company. Thus, email signatures play a major role in informing and getting to know the employees better. Here are some ideas for your internal communication topics:
– Internal “Save the date!” »(Seminar, trade fair, webinar, company anniversary, etc.),
– the arrival of a new colleague or the promotion of a colleague,
Work in progress, etc.
Use a tool to publish your own personal email signatures
Creating and assigning a unified email signature for all your employees is not as simple as you might think. Installing Email Signature Item by Item is a real headache and takes a lot of time. In addition, this process does not guarantee optimal rendering of the email signature. Using the tool is the ideal choice to centralize and manage your email signatures. With Boost My Mail, a single administrator can create a personalized email signature for all their employees with just a few clicks. The solution enables posting of communication campaigns in signature email banner format. Boost My Mail’s UX UI is well thought out and makes it quick and easy to use the tool. It is compatible with Outlook and Gsuite. The icing on the cake: The solution provides a dashboard to view campaign performance.
You now have the complete way to make your email signatures your new internal sales and promotion channel!
To learn more and discover the solution, click here
Article written in collaboration with Boost My Mail