Google My Business is a free and useful tool for small businesses and shops. Whether you’re a big brand or an independent business, it’s important to be visible and be found digitally. How to Optimize Google My Business for SEO?
What is the benefit of using Google My Business or Google Maps?
Google Maps allows you to locate services such as restaurants, hairdressers … By being on a Google Business profile you take positions against your competitors, you are present in the natural searches of search engines.
Thus, this will allow you to work on your online reputation through reviews, which can be found locally through the location of your IP address, for natural reference to your store and business. It’s a tool in the Google ecosystem to help you better understand how customers find you.
Does Google My Business pay?
Google My Business or My Business Profiles is a free and very powerful tool: link to free sign up page: https://business.google.com
Hence, check if your file exists to claim to be the owner and administrator.
Ask yourself several questions to improve your GMB or Google My Business profile and attract new clients:
- How to get more views on Google My Business?
- How do you get more visibility on Google Maps?
- What is the service area?
- What are the main SEO criteria for Google My Business?
8 Tips to Optimize Your Business Listing on Google My Business for SEO?
Take the time to analyze the stats: site clicks views, calls, regions, keywords… and understand which Google searches your organization has received clicks or impressions for. Schedules and categories must be worked on to facilitate the transition to action: contact, track request…
1. Questions to ask in the FAQ
These are the time-wasting questions by email or phone that netizens ask themselves. Put them straight into GMB.
2. Website URL or failure to improve your visibility and visibility of your company
Put the link to your website or capture page, landing page to get email when you don’t have email yet. Put in an appropriate domain name that you might use for professional email addresses.
3. The keywords your customers and prospects are typing in
Work on keywords in the description, services, posts, and review responses.
4. Replies to reviews = google GMAIL account
Use the linked link to attach it to your email signatures, your social media communication campaigns, satisfaction surveys, etc.
We also advise you to proceed with opinions, with approved opinions. There are many solutions including improving customer ratings for their online reputation in web presence, and increasing the reassurance and confidence of future customers.
5. Photos and videos
Photos and videos are widely viewed without necessarily going to or accessing social networks. Regularly improve your store news, products and company life with this type of visuals.
6. Social Network and Google Post
Post news, events and achievements using keywords and images that can be transmitted on social networks. You can also put promotional codes!
7. Work pool areas, your local area
Be sure to inform the cities, departments and regions where you wish to be present. These are the details that feed into Google My Business and its algorithm.
8. Services and Products
You have the opportunity to inform and present your services and / or products, with descriptions and therefore keywords.
It is a job that requires time, analysis, and adaptation to the behavior of competitors, customers, Internet users, and your needs for new customers.
Last tip, do not make more than two changes of information in the same day!
It is up to you, I wish you good sales!