What are the best ways to automate repetitive tasks?

To improve production processes, many companies choose to automate some repetitive tasks via marketing automation tools. Mainly used by VSEs and SMEs, automation consists of moderating or even eliminating low value added processes that are repeated on a daily basis. This automation solution provides real savings, and also helps boost employee motivation to focus on other important tasks. How to automate repetitive tasks?

Why should you automate repetitive tasks?

In recent years, marketing automation has revolutionized the way marketing teams communicate with their audience to increase conversions. While 91% of users rated this marketing strategy as “very important” to their overall marketing success across all channels, 63% outperform their competitors with it. Therefore, it is a real investment to differentiate your business.

Within the company, tasks and all information can be exchanged easily and in real time thanks to automation. Information circulates faster, thus supporting decision-making by leaders.

But automating repetitive tasks also saves time, especially in terms of team management and data entry. Thus human actions are removed from certain processes so that you and your employees can focus on higher value-added tasks such as converting leads into customers and growing your business. Such a solution makes the company more efficient and productive.

And by saving time and productivity, you can make significant savings in the long run, which is a huge advantage for the smooth running of your business and your customers. When core tasks are prioritized, you automatically improve customer follow-up. In the face of competition, this item becomes a real asset.

At the same time, the risks of human errors, such as inattention, inattention, or lack of focus due to repetitive and repetitive tasks, are mitigated through automation.

How do I do ?

For a better analysis and understanding of all your process flows, make a diagram of your current tasks. Take the time to break down the different steps that are likely to interact with your processes to better understand your work flows.

Once you have completed the various tasks that are being performed within your company, decide which tasks can be automated. For automation, you prefer the processes that are repeated on a daily basis and that waste the time of your employees in order to improve their productivity and thus ease the tasks that they have to perform.

For example, you might organize your marketing automation workflow as follows:

  • Encourage readers to subscribe to your mailing list: If you already have a website that gets traffic from search or social media, the best way to build your marketing automation list is to get your readers’ email addresses by giving away content;
  • Keep your membership promise: Once the user signs up to receive your emails, start a conversation. The best way to do this is to keep your promise and submit the content you provided in your registration form;
  • Provide additional content to identify the most motivating subscribers: You need to determine which subscribers are most interested in your product or service. Then when the subscriber downloads the additional content, use the automation workflow to move them to a new list;
  • Direct your marketing team: When the most motivating leads are automatically identified, all your marketing team needs to do is track subscribers who download your additional content through marketing automation tools;
  • Motivate and re-engage other potential customers : Unless you have a very enthusiastic audience, most subscribers will not choose to receive your bonus content right away. However, you can motivate them over time by sending an interesting and informative email.

Choose the tools best suited to your expectations according to your activity and the processes to be automated. Finally, don’t forget to train your employees to use marketing automation tools.

Specifically, which marketing automation tool would you choose?


Self-hosted and open source, n8n is suitable for connecting different types of APIs apart from 200 integrated applications, such as Zoom, Microsoft Teams, Dropbox, GitHub, Telegram or NextCloud for example. Following the node method, this tool allows the completion of instructions to be customized and combined thanks to the visual source codes. Thanks to its low-code approach, n8n is suitable for creating more complex automation processes.


With a clean interface, Zapier is the most used automation tool by entrepreneurs. To allow you to quickly focus on your main tasks, it automatically transfers your data between your web applications. This complete software provides you connections with more than 3000 digital gadgets.


Automate.io is Zapier’s alternative, which can connect more than 3,000 apps, and about 200 well-known tools for two to three times cheaper. You can also use a single trigger for multiple actions and you can create simple workflows with a single action trigger.


Integromat is also an alternative to Zapier and is particularly known for its complex automation. With around 500 interconnected apps, it remains a very complete platform. In a few minutes you can connect to different applications, design, visualize and automate all your processes.

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