▷ Is Lazy Content a Way to Preserve the Planet and the Internet?

Are you a web editor and want to learn how to work while helping the planet? I present you slow content. There you ask yourself questions. What is slow content? How do you combine the best SEO content and environment? I bring my answers in this article…

What is a file slow content ?

The concept is to focus on quality rather than quantity. The goal is to create a relationship of trust and retention of readers. Two-thirds of content is read on the web, compared to only one-third on social networks.

To reverse this trend, we must focus on value-added personalized content. We can also go back to existing content to update it and lighten the servers that store all of our data. Long live recycling!

On the contrary, the slow content It requires more research and writing. It is also essential that you accurately target the customers your content is targeting. This process invites us to question established patterns. In fact, the Snack Content It aims to produce more content as quickly as possible. Why not slow down and focus on quality instead of quantity?

Although this web design requires more work, your brand image has been improved. Your content will be more useful if it is good for the environment!

Digital pollution is a concern for several reasons. The Internet is not immaterial!

The environmental impact of the Internet

First, computers, smartphones, and servers, in particular, use rare materials that cause problems in terms of ethics and the environment. For example, computers contain tantalum, lithium, and gold that come from the Congo, Bolivia, and Australia.

Extraction methods require fossil fuels and a large amount of water. It is far from ideal! A good way to counter this phenomenon is to recycle our devices. However, 75% of e-waste escapes from recycling channels because it is illegally exported to India and Ghana in particular.[1].

secondly , Data Center It consumes a lot of energy. The Internet requires a lot of equipment to store servers, websites, or even streaming platforms. To do this, it must be supplied with electricity and fossil fuels. Between 2010 and 2018, their energy consumption increased from 59.3 TWh per year to 76.8 TWh per year[2].

First, encouraging editors to produce less to earn more is a good solution, which should allow them to stand out. By working on useful queries, we should agree to position ourselves on fewer topics, but respond to searches that are more relevant. This amounts to reducing the editorial workload in order to reduce the carbon footprint, by lightening the servers. It is necessary to identify a strong need for Internet users to respond to it as best as possible.

Second, you can improve the readability of a website by assigning a single topic to a page. In addition, the use of very diverse fonts on a web page increases the loading time and increases its weight. The faster the Internet user finds the topic, the less he browses the site: it makes him want to stay!

Finally, reducing the weight of pages is essential to reduce data consumption, and therefore power data centers. Indeed, media restriction makes the site faster, which is preferred in the eyes of Google’s algorithms. For example, one can choose images that are less than 200KB in weight.

The slow content It is the art of producing relevant content that is less polluting, while still pleasing Internet users. Today we know that the Internet is energy intensive. You have to set limits. There are several ways to reconcile efficiency and the environment, so why not get started?

Click here for digital pollution control tips!

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My name is Valentine BRARD and I am currently training in web writing. I suggest this article on a topic that interests me, in order to create a portfolio.


Work and write! – blog writing on the web



Laval, Lucia. “Slow Content: How to Limit Your Impact on the Environment with a Quality SEO Content Strategy?” Contentactic.com 25 July 2022 Web 5 September 2022

Ballet, Cecil. “What is slow content and how to adopt it?” Wello.com Jul 21, 2022 Web Sep 5, 2022

“Digital pollution, what is it?” Greenpeace.com

Léa, “Search Engine Optimization and the Web Environment: Do They Match?” maca Dec 29, 2020 Web Sep 5, 2022

Sana “Data centers and energy consumption: at the heart of our priorities” euclide.com Oct 04, 2021 Web Sep 20 2022

[1]United Nations Report (2013)

[2]European Commission Report (2020)

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