▷ Top 10 Best Practices for Optimizing Your Email Marketing Strategy

Email marketing is an excellent and inexpensive strategy for boosting engagement and conversions. In fact, the marketing channel always has the lowest cost per conversion because it is at the bottom of the conversion funnel. But from the right tactics to get new subscribers to your list to the best ways to let your readers unsubscribe, the world of email marketing has some rules worth learning…

1. Keep subscribers up to date with regular email marketing campaigns

Updated lists are definitely one of the most important practices to ensure a low complaint rate and a high engagement rate. Your mailing list is the foundation of your email marketing campaigns, and it contains the email addresses of all your subscribers. You should update your mailing list regularly to improve the effectiveness of your email marketing campaigns.

2. Use the double opt-in option to ensure that your subscribers are real and have requested to receive your emails

Double opt-in lists require your contacts to confirm their email addresses by clicking on a link before receiving a “regular” email. This method is recommended because only the real owner of the email address can register and confirm their subscription, thus reducing spam complaints. It also prevents you from adding incorrectly entered addresses to your list.

3. Make your customers feel like they are missing out on exclusive offers, news and events

FOMO marketing in particular is an excellent way to encourage your visitors to buy from you. Many people would rather make an impulse purchase than regret not taking any action. So this strategy refers to messages that appeal to consumers’ desire to seize every opportunity before it fades away.

4. Improving the call to action

A call to action or call to action (CTA) is a must in your email marketing arsenal. It is these simple and powerful buttons that separate the good emails from the best, because email, regardless of the type of campaign used in it, should continue a conversation or interaction between the brand and the consumer. Whether the brand sends out a newsletter, thanks the user for the purchase, or reminds the consumer of their shopping cart, the email should include at least one CTA to increase engagement.

5. Make sure your emails have a landing page for customer data capture

When you send an email, you want your subscribers to take action. You want them to sign up for your newsletter, visit your site, download your latest technical document, sign up for a webinar, or any other call to action you want. To boost your conversion rates, you can link your email campaigns to a landing page.

6. Monitor the impact of your campaigns with statistical reports

Knowing the effectiveness of a campaign depends on the KPIs you’re tracking. The metrics you collect allow you to adjust your strategy according to the latest expectations of your customers. Metrics like volatility, click-through rates, and bounce rates will stand out quickly if the campaign isn’t having the intended impact.

7. Make sure your emails are mobile-friendly to maximize openings

With 68% of email campaigns opened on a mobile device, having a responsive email is not only great, but essential to a successful digital marketing strategy. If your emails aren’t mobile-friendly, you may miss out on the opportunity to engage your subscribers and get the results you want.

8. Add custom survey forms to the opt-out page to find out why people are opting out

Opt-out surveys provide the feedback you need to redefine and improve your email content. As you go ahead and grow your email list, you want to make sure that your new subscribers to your channel are happy and keep in touch. With an opt-out survey, you can see why people are leaving and where you can improve.

For example, the standard form can give several reasons for opting out such as:

  1. I no longer want to receive these messages
  2. Emails are too frequent
  3. I have never subscribed to this mailing list
  4. Inappropriate emails
  5. Emails are spam and should be reported

9. Make sure the links in your emails are clearly visible and point directly to the subject

To enhance interaction with your contacts, be sure to include at least one link in your email. You can associate any text, button, or image with a web page, landing page, document, email address, or phone number. Your email can contain as many links as you want, but we recommend limiting the number of links and calls to action in each email. By focusing on a clear call to action, you increase the chances of your contacts doing what you ask them to do.

10. Include your social media pages

Make it easy for your contacts to find you on social media by adding links to your profiles directly in your emails. Simply enter a social following block, select the networks you are active on and add the links to your profiles. You can then customize the look of the icons to match the rest of your email design!

By focusing on email marketing best practices, you will connect with your customers and grow your business by converting subscribers into sales.

To discover other best practices in email marketing, take a look at this certified online marketing internship. You will have the keys to gaining visibility and developing your business through e-marketing.

Leave a Comment