Are you looking to develop your company or brand reputation? Discover with us 5 effective marketing levers to achieve this goal…
Social networking and influencer blogs are a great way to develop your reputation. By connecting with influencers, you can reach out to their communities. It is essential to identify influencers who align with your brand values and have a community of leads and potential customers.
Take the time to study the influencer’s community and content in order, on the one hand, to ensure that the influencer and its community are aligned with your marketing goals, and on the other hand, to be able to show the influencer that you are. Interested in this content?
For the media, in the same way, you will deal with media whose audience and values align with your goals. If you want to embark on this type of campaign, feel free to document yourself via the Marketing Influence section 😊
2: vision sharing partnerships
Another way to develop your bad reputation: vision sharing partnerships. The goal here is to position other sites or brands in line with your values and not compete with you to offer them a partnership.
This type of partnership can take various forms, for example:
- content sharing
- Various joint innovations: editorial file, joint newsletter, email, service, product, etc.
- Share your vision on social networks for everyone;
- organizing a joint event;
- Organizing a joint competition…
The possibilities are numerous, and it is up to you to figure out what could be most interesting for you, your partner and of course your audience.
3: Content Marketing and SEO
SEO related content marketing will be a real addition to your bad reputation. By regularly writing content on your site that makes you an expert on your topic, your site is positioned on terms related to your activity.
Gradually, your bad reputation rises. Please note that this is a long term strategy. SEO results can arrive after several months and require regular content.
Some tips for successfully implementing your content marketing strategy:
- Thoroughly study prospects and Google searches for potential clients and customers;
- Write content on these topics;
- Ensure that you provide high value-added content for your goal;
- Remember to use your target keyword in key places, including: title, intro of your content, title and meta description…
4: community development
Developing your own community on social networks would also be a good way to raise your notoriety. Choose the social network that best suits your audience and set up community management procedures. Like search engine optimization (SEO), community animation requires a long-term investment of time and creation of high-quality content (text, image, video, stories, etc.). To help you, take a look at the “Community Management” section.
5: promotional materials
Another lever to help you develop your bad reputation: promotional materials. These are especially effective provided that you choose useful and quality objects that meet the expectations of your target audience. In order not to be mistaken, it will be necessary, at the beginning of your advertising campaign, to study the expectations of your customers and formulate specifications accordingly.
If you want to embark on this type of campaign, be sure to choose your service provider carefully. Example: Giftcampaign.
To be effective, follow these tips:
- Clarify your goals.
- Study the expectations of your goal;
- Writing a campaign specification or brief;
- choose really useful things;
- bet on the quality of things;
- Optimally integrate your corporate identity.
Feel free to refer to this article to learn more.