Opening your own wine cellar, the procedure to be followed

  • an introduction
  • Wine cellar market is doing well
  • How do you open a wine cellar?
  • After opening, how do you make your business successful?
  • Advantages of starting a franchise
  • Focus on six concepts for wine merchants

Creating your own wine cellar is a good idea, especially since the strip still keeps its shape. If today’s consumers are more inclined towards quality, then pursuing a career as a wine merchant looks profitable.

In the following, we will explain in detail the process of creating a wine cellar …

Wine cellar market is doing well

Unlike many other sectors, the wine business sector is constantly growing. To keep the enthusiasm around French wine, France is constantly looking for talent and new players in the wine industry.

INSEE lists more than 600,000 jobs in the wine sector alone. A sector that offers a wide range of professions: cooper, wine seller, winemaker, brewer, sommelier,… and also a wine merchant.

The French are the first consumers of wine. However, a study revealed that their alcohol consumption is increasing more and more from time to time: 44 liters per year in 2016 compared to 126 in 1961.

Also, France is one of the leading wine producers in the world, along with Spain and Italy.

How do you open a wine cellar?

Find a wine merchant job

A wine merchant offers to sell wine in his cellar, and can also extend his business to bottling (bottling, pressing, labeling). He welcomes his customers to his wine cellar and offers them tastings, and sometimes discovery workshops.

Training in the profession

The National Association of Independent Wine Shops offers a Wine Shop Professional Diploma, equivalent to a BAC level, obtained in two years, on a work-study basis.

There are also shorter courses without a diploma that allow you to gain the basics of oenology and operation.

Knowledge of inventory management, accounting, administration and negotiation is also required.

Do a market study

Whether from the National Association of Independent Wine Shops or the Guild of Professional Wine Shops, you can obtain information regarding detailed market studies: wine consumption trends, specific customer needs in different geographies, etc.

The field study makes it possible to analyze the competition, know the presence in the region, and better guide its presentation.

Budget to open a wine cellar

How much is it ? Building design, decoration, equipment, starting inventory, communications costs… all are expenses that must be taken into account. In general, a budget of at least 80 thousand euros is required for a shop of 50 square meters.

Choose the legal form

It is possible to set up your own basement as a sole proprietorship or as a company. Many professionals choose the company (EURL / SARL / SASU / SAS) to separate their personal assets from their professional assets.

Develop your business plan

This document includes the results of market research and analysis, as well as business strategy and financial forecasts. For this last point, it is necessary to run simulations and know the minimum turnover targets needed to make ends meet and make your business profitable.

How much can this project bring? A wine merchant can earn between €912 and €5656 total/month. His income is about 1800 euros per month.

Responding to Regulatory Restrictions

Since wine is an alcoholic beverage, a wine merchant must obtain a license to market the alcohol. This is about selling takeaway and highlighting:

  • Small purchase license for the sale of alcohol of groups 2 and 3,
  • Receipt authorization, which authorizes the marketing of alcoholic beverages for groups 2 and 3 and groups 4 and 5.

Mandatory announcement to Town Hall, 15 days before opening. This precedes registration at the customs office of the area in which the activity will take place.

Follow the business creation procedures

In order for the activity to be legally recognized, the activity must be registered in the Commerce and Companies Register at the Business Procedure Center of the Chamber of Commerce and Industry on which the company is based.

After opening, how do you make your business successful?

As noted earlier, the consumption of alcohol by the French is more and more from time to time. They prioritize quality over quantity. So the wine merchant must prioritize the quality of the wine they will offer.

On the other hand, since large distribution is the leader, it is difficult to place yourself among the giants of the sector. In addition to quality, the wine merchant should give advice that is not found in supermarkets.

To stand out from the competition, introduce themselves, attract customers and build loyalty, they must revitalize their organization: tasting evenings, tasting courses, promotions, etc.

Advantages of starting a franchise

Creating a wine cellar requires a long and rigorous work with many skills. To be accompanied in this procedure, having a franchise is the perfect solution.

The perks of browsing in this sector are few. We distinguish for example La Vignery, My Beers, Cave de Régusse, Inter Caves, Cavavin, Les Domaines Qui Montent …

With their off-the-shelf concepts, these brands offer a selection of wine, furniture to plan, call plan, etc.

Entering into franchising allows you to take advantage of the strengths and visibility of the network as well as from your existing infrastructure.

If a percentage of sales are reserved for royalties, marketing and research and development efforts are carried out by the franchisor.

Franchising is an attractive solution if you want to become a wine merchant but don’t have a significant contribution. However, it is necessary to inquire about the entrance fee and the necessary personal contribution.

Focus on six concepts for wine merchants

Located between a downtown wine merchant and mass distribution, La Vignery offers wine, bubbles, spirits, beer, and accessories. The brand develops in affiliation with the commission, the inventory is transferred by the head of the network, and the choice by buyers is guaranteed.

  • Personal contribution: 50,000 euros.

my beers It offers a unique hybrid experience: a beer cellar with 400+ references from all over the world and a tasting bar. The concept is based on three complementary activities: beer cellar, tasting bar, and online sales.

  • Personal contribution: €80,000.

Regus vault It sells, mostly, the wines produced by the “Domaines de Régusse”, a vineyard of 200 hectares. Each cellar can also offer products of the wine merchant’s choice as he sees fit.

  • Personal contribution: 20,000 euros.

inner caves Offers more than 1,500 references: +610 wines, 250 whiskeys, rums and spirits, 250 craft beers and drafts, and +100 delicatessen products. The Inter Caves brand targets individuals, businesses and communities.

  • Personal contribution: 50,000 euros.

Wine distribution specialists, Cavaven It relies on over 300 independent and recognized winegrowers to provide over 2,000 articles. The brand offers two site solutions, either as a franchise or as a commission affiliate.

  • Personal contribution: from 20,000 euros.

Rising Domains It allows you to buy and taste carefully selected local wines, spirits and products directly from producers, i.e. over 5,000 wine references and 6,000 groceries.

  • Personal contribution: from 50,000 euros.

You can also see all the food trade shows.

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