What types of repetitive tasks should be automated?

In 2022, after experiencing a technological revolution in e-commerce due to Covid-19, competition will be fierce and brands will need a robust marketing automation strategy to survive. By automating repetitive tasks, the workload can be reduced more than ever. But what kinds of repetitive tasks should be automated?

Marketing automation is one of the most important trends in digital marketing

The marketing automation industry is growing and has become one of the hottest trends in digital marketing. According to recent studies, it results in a 12.2% reduction in overhead costs related to marketing strategies and up to 14.5% in average sales productivity increase.

In addition to :

  • 91% of marketing automation users agree that it is “very important” to the success of their business;
  • 77% saw an increase in conversions;
  • 80% saw an increase in leads from marketing automation software.

In the modern world of marketing, successful campaigns depend on highly targeted marketing, which basically boils down to the old adage of getting the right message to the right person or company at the right time. Before marketing automation, there was a lot of guesswork, as marketers had to take a trial-by-trial approach, and error-by-error after launching their campaigns. This resulted in completely random actions with no way of knowing what worked and what didn’t.

Now, by automating their marketing campaigns, companies can now recognize web visitors more easily, allowing them to convert unknown leads into known leads. Once they know who to talk to, they can segment these leads based on behaviors, demographics, and other characteristics to create personalized, automated sponsorship campaigns.

This way, it’s easier to keep consumers in mind as you guide them through the customer journey with highly personalized messages.

What types of repetitive tasks should be automated?

Whether you are an entrepreneur or a freelancer, automating repetitive processes with low added value is essential to allow you to grow your business by focusing on your core business. Thus you can automate your technical, commercial and administrative tasks.

Technical process automation

  • Data backup

It is possible to save the latest versions of your files or various administrative documents thanks to the automation. This solution is particularly useful for preventing misuse or potential technical failure. Choose a cloud backup or online server if you tend to forget to connect your external hard drive. You can also choose tools to backup data automatically such as Crashplan or Blackblaze.

  • Maintain a website

It is possible to automate your website maintenance with WordPress. Some extensions improve automatic security updates, and are also run automatically with this program.

Business process automation

  • Posts on social networks

Some tools such as SocialBee, Metricool and MeetEdgar allow you to plan and organize your social media posts. Whether comprehensive and easy to use, they are suitable for producing “non-perishable” content or evergreen publications. It helps you save time when setting up a marketing strategy and is also useful for creating automated lists.

  • Collect data on potential clients and customers

To encourage potential clients and customers to communicate information about them, get in the habit of creating a form using, say, Typeform or Paperform. If Typeform is a free solution to make creating an online form easier, Paperform offers paid features aimed at creating advanced online forms. Thus, its many features offer you the possibility to accept payments via the form or redirect the user to another page after completing it.

  • assignments

If it takes about 8 email exchanges to get an appointment, automating sending emails to prospects and clients saves time. Synced with your calendars, like Outlook or Google Calendar, Cal Friendly makes it easy to set up reminder emails. This planning tool is available in a free version and can be easily integrated into your website.

  • Follow active prospects

Tools, such as ActiveCampaign or Hubspot CRM, can run various email follow-up scenarios automatically. They provide high-quality, relevant content, and help increase your conversion rate.

Automation of administrative processes

Daily business and accounting management becomes faster thanks to automation. Accounting and billing tools such as Sellsy, WorkDay or QuickBooks are especially suitable for billing a customer who has just paid for a particular service.

Some programs like QuickBooks allow you to automate your reminders. This marketing automation tool integrates with platforms, such as Zapier.

Save emails and create auto reply templates

Use Gmail’s filters or labels to filter your emails. Thanks to the automatic response templates, you will save time.

  • Sign documents online

Some tools like Hellosign offer a maximum of three document signatures per month. In addition to automatically adding your electronic signature to your online documents, this software allows you to sign quotes that you will ask your customers to sign. You can also use this signature to sign administrative documents and quotes from collaborators and suppliers.

These are just a few of the reasons why you should consider switching to marketing automation if you haven’t already. By automating some repetitive tasks, you’ll save time, money, and manpower so you can finally focus your efforts where it matters most – developing more creative and engaging content and campaigns.

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