To start selling online, we hear that you just have to create your own e-commerce store, launch an advertising campaign and start making money. I wish it was that simple. To be profitable, your site must convert more than you invest in advertising or marketing, as e-commerce becomes more competitive. If only 1-2% of your store visitors buy from you, 98% of visitors will be lost. To correct this, you must learn how to convert more visitors into customers…
What is the conversion rate in e-commerce?
Conversion rate is the number of conversions divided by the total number of visitors. For example, if an e-commerce site receives 1,000 visitors per month and makes 100 sales, the conversion rate will be 100 divided by 1,000, or 10%.
Very good conversion rate that everyone dreams about!
But how do you succeed in optimizing your conversion rate without losing your advertising budget?
In order to improve your conversion rate, you need to optimize the entire shopping experience process from the first visit to entering credit card numbers.
Let’s get to work!
During this article, you will learn 7 simple conversion rate improvement tips that will increase your site revenue.
1. Start by defining your target audience
For this first point, I’m sure you’ve already done your research. I just check.
Do you need to know who you are talking to, and who you want to sell your products to?
Defining your target audience is the first and most important step, especially if you are just starting out.
How do you define your target audience?
Well, the most common data used to determine the target audience of a company are:
- Type ;
- educational background;
- purchasing power;
- social class;
- Site ;
- consumption habits.
write them down. You will save a lot of time.
2. Optimize your website for fast loading
If you want to give your visitors the best experience, make sure your website loads in less than two seconds.
Every extra second can cost you up to -7% in conversions.
- Check your website speed (GTMetrxi, Pingdom, PageSpeed Insights);
- Choose a high performance hosting plan;
- improve the appearance of your images;
- Keep only essential accessories;
- Install system cache.
3. Provide social proof
Social proof is perhaps the most important factor that determines our shopping behavior and makes you buy from a site for the first time.
A popular product that has been tested and approved by others is likely to sell easily and without much effort. So I invite you to improve your site and create social proof on your sales pages.
In summary, here are the main types of social proofs to include on your site or e-commerce store:
- Testimonials and opinions from previous clients;
- The number of followers and shares on social networks;
- Recent activity on your site: recent records…;
- the number of people on your site;
4. Do not distract buyers
Did you know that a human’s attention span is about 12 seconds – a little longer than a goldfish?
Make sure to take full advantage of those seconds when visitors arrive at your site.
Here are a few things to avoid to simplify the process and focus your visitors only on the product and purchase:
- complex payment
- Registration is required;
- Too many popups at the wrong time;
- separate social media buttons (we do not want visitors to leave our site);
- Giving a lot of options.
5. Offer free shipping
You need to set a free shipping policy if you want to be successful in increasing your conversion rate, especially if your competitors in this field are already offering this type of service.
Can’t afford free shipping?
Several solutions are available to you:
- set a minimum order;
- Cover shipping costs by increasing the price of your products.
it’s your choice. Keep in mind that if your store somehow doesn’t offer free shipping, your potential customers will look elsewhere.
6. Optimize your checkout page
The most important part of your website is your checkout page. This is where your potential customers become customers (aka: this is where you make money).
If the process of checking out your site is too long, complicated or unusual, you risk losing a lot of customers even if they are willing to buy.
Try to keep the checkout on one page if possible and ask for as little information as possible, most of the time the name and email address will suffice.
Here are some tips to improve your checkout page:
- display your refund policy on your checkout page;
- Display an error message for incorrectly filled fields;
- Ask for credit card details at last;
- reduce the number of forms needed to complete the purchase process;
- Enhance your checkout page with testimonials and photos from real people;
- Set a bid deadline to cause urgency;
- A/B test the page to determine which change is making a positive difference. Tests show you the right way.
- Use the extra when leaving the cart.
7. Convert your website visitors into leads
Most of the time, it may take new visitors more than one session on your website to complete the purchase.
That’s why capturing emails on your site is essential, to keep them coming back again and again and to gain their trust.
Try capturing emails via a popup, and offer a gift in return: a promotional code, an e-book, a video…
The high registration rate allows you to build a large email list and succeed in making repeat sales and loyal customers.
This will greatly improve your conversion rates. content!