France has been booked for two weeks now. In the midst of the health crisis, each of our companies is severely affected. You have to adapt and strengthen your digital connections, and above all stay home for everyone’s well-being.
Only here, in the confinement period (S + 3 ??), maintaining the quality of contact with its customers and partners has become a real challenge! Above all, an experience we will remember for a long time. It’s also a good time to continue watching and testing new tools for collaboration.
Today, digital communication has more meaning and impact than yesterday. Boost it, through social networks, chat bots, and the web in a global way, but also through emails your employees send. Email is the company’s primary communication channel. Emails sent by collaborators can be a good way to enhance your brand image and communicate about hot news, which is constantly renewed.
In this article, I suggest you discover the reason to communicate via daily emails and the best way to spread the news to every email from your company. A short series of questions/answers. Simple and fast!
What is the best way to communicate with every email from your company?
Using the email signatures of each of your employees. It is a communication space in itself in email. The main advantage is good visibility. In fact, emails sent by your employees are 100% delivered to their recipients, unlike emails. An email signature expands your collaborator’s message, and secures your company’s brand image. An email banner can be attached to it to communicate your news.
What are the advantages of communicating on your employees’ emails?
???? Enhance your company’s brand image.
???? Keep up with your news.
???? Double the impact of your marketing actions.
What will the impact of my campaigns have?
An employee sends an average of 40 emails per day. If your company has 50 employees, the impact of your campaigns doubles, with:
- 2000 views per day for your email signature,
- And a potential 40,000 clicks per month.
???? In this very special period, distributing a banner pointing to a dedicated webpage will allow you to communicate your information on a daily basis.
How do I manage and sync my entire company’s email signatures from a single computer?
For this, it is necessary to subscribe to an email signature management platform to manage your business email signatures.
With Boost My Mail, one person within your company can in just a few clicks:
- Format 100% of your company’s email signatures. Templates are synced with your collaborator’s business contact information.
- Add a banner to your collaborators’ email signature. Date-to-date programming is possible.
- Measure campaign performance using the stats dashboard.
Concretely, what are the daily benefits?
- win time.
- Master and strengthen your company’s digital identity.
- Improve and humanize the relationship with the customer in every email sent.
- Easily create banner images.
- Give real insight into your campaigns and measure their performance.
- Create new job opportunities.
The tool is available in a free 14-day trial, as part of the features:
???? Module for customizing email signature templates.
???? Logo creation unit.
Test the tool by clicking here. To sync templates and marketing campaigns, a subscription is required.
You now have the complete way to communicate on every email of your company!
Article written in collaboration with Boost My Mail