How to add a marketing banner in an email signature

It is possible to include a marketing banner in your email signature through your messaging service or through a specialized email signature management tool.

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Marketing banners in email signatures: A true corporate communication channel. © EAKEAK – stock.adobe.com

1. Add a marketing banner through your mailbox

Here is how you can follow it to automatically distribute your marketing banner in your email signature for every message sent:

  • In Microsoft Outlook: Click new mailthen on Signature (in the toolbar at the top of the screen).
  • On Gmail: Go to Settings In the upper right, click See all parametersthen in the section Signature.
  • On Apple Mail: Go to Preferencesthen press signatures.

For beginners who want to set up a professional signature, you can go with HTML signature generators like Gimm.io, Si.gnatu.re, or Email Signature Generator from HubSpot. This will allow you to generate the HTML code for your signature (text + image) and then copy it directly into your email settings.

2. Enter a Marketing Banner via Email Signature Tool

Do you want to distribute marketing banners to all your employees? You can rely on specialized tools to manage your email signature. It allows you to automatically insert marketing banners according to each business team. Your employees’ email signature then becomes a true means of communication.

Some tools also allow marketing banners to be programmed for a fixed duration, which is practical when it comes to promoting an organized event or highlighting a limited-time promotion, for example. This avoids broadcasting a banner in his email signature that has become outdated over time.

Tips for distributing your marketing banners

Some tips to consider in your marketing banners:

  • Once you have your logo included in your signature, feel free to send a test email on desktop and mobile to ensure the image displays correctly.
  • If you’ve added a banner with a CTA, also remember to check that the link works and that the landing page matches the marketing banner’s broadcast content.
  • For marketing banner ad size, avoid exceeding the following dimensions: 600px by 200px. Also, remember to check the size of your image (preferably less than 200KB).

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