Is membership yours?

The idea that any website can do affiliation is a misconception. This marketing technique according to its principle without risk because it is a performance model but not without investment. Before embarking on such a project, here are the main points to validate.

Follow online is technology Marketing that allows an advertiser (generally an online merchant but not only) to distribute their products on websites Subsidiaries. These affiliates receive a commission for each action identified at the start stage (verified sale, completed form, etc.) that the visitor performs on the advertiser’s site.
The economic model of affiliation is a performance model also called “winning”. In other words, from the advertiser’s point of view, he pays only for the result.
It is therefore a model that is at first sight accessible to all businesses with minimal risk and unmatched cost control. However, whoever says risk-free does not say without investment. In other words, it is not enough to have a website to be able to do affiliation.

So it is important before you start to write down the following three main points:

1 – Before thinking of including affiliation in your online marketing strategy, you should ask yourself the following questions, they will be crucial to your project approach.
* What will I sell online? The idea obtained that everything can be sold on the Internet is wrong. Not everything is sold on the web.
*
Am I already visible online? Do I have enough visitors? You should know that to start an affiliate, you need to have a site that generates enough traffic. The Affiliate will not be obligated to promote your Program if it does not believe that it will achieve a satisfactory return on investment.
* What is my bad reputation on the Internet? The more positive your brand awareness, the more affiliates will follow you to promote your program.
*
What is my general internet strategy and what are the expected results in 3 months, 6 months, a year? Is this realistic?

2 – Another component is the bonus model. It must be the one that corresponds to your sector of activity, otherwise it will be outside the scope of your market.

In fact, different business models differ depending on the sector of activity to which they belong:
* If you are a distributor, CPA, CPC and CPM will be preferred.
*If you are in banking/finance/insurance/mutual business, cost per lead, cost per click and cost per thousand will apply.
* If you are into gaming (games, lotteries, casino, video games, casual games, MMORPG, …) cost per lead and revenue sharing will be your models.
* If you are more interested in B2B (recruitment, training, telephony, etc.), cost per lead, cost per click and cost per thousand will be appropriate.

3 – Finally, the last elements to consider: your goals. Creating an affiliate program should meet objectives that align with your online activity. Depending on your condition, they will be different.
as a business site, An affiliate program can achieve the following goals:
* Increased turnoverAnd the
* Get eligible titles,
* Increase qualified traffic.
as service sites, Your goals will be:

* To gain qualified prospects,
* To collect paid recordings in the appropriate manner,
* Increase qualified traffic.

Thus, affiliation is open in advance to everyone, provided that an objective analysis of your situation on the Internet is carried out and that your goals are clearly defined in advance. Keep in mind that affiliation depends on the interest that affiliates will attach to your brand or products. Affiliates are your sales team. How do you motivate them? But that’s another story…

Leave a Comment