No need to reintroduce this e-commerce giant again. We are used to Siècle Digital to write about the latest brand news. especially on Its leadership activities With Amazon Fresh Pickup or Store concepts without going out or queues. But his latest service has changed the concept of retail to influence marketing with: the Amazon Influencer Program.
We already knew Amazon about its affiliate program (now known as Amazon Associates). As its name suggests, this service allows a publisher (blog, forum or media) to display a dynamic link to market products in line with editorial content. In return, the publisher receives a variable commission on the sales generated:
… for influencer marketing
The Amazon Influencer Program is exclusively concerned with influencers who have a large community, and they regularly post content in which the promotion of products in the market is consistent.
So far, this type of partnership has been tested with a few big American influencers. Today, the program extends to all influencers who respect the above terms and are verified by Amazon.
Amazon and online stores have regained market share in the pre-pandemic period
Once accepted, the marketplace provides a URL specified as amazon.com/shop/influencer_name. This link at the end of the article, in the form of a hypertext or even placed in the description of a Youtube video, sends the user to a specific landing page dedicated to the influencer. The latter offers a selection of products available on the platform in line with the influencer’s editorial content. Example of the first Youtube channel dedicated to parenting What’s up moms in the United States of America :
This ad does not bring anything new in terms of marketing leverage, as this mechanism has been around for a long time and is implemented locally by major influencers. But it’s worth noting the retail giant’s interest in influencer marketing. This initiative can make us think about One of Facebook’s newest branded content features.