What are the best strategies for monetizing your YouTube channel?

Creators no longer rely solely on the YouTube platform to make money. A study of codebreaking the four main alternative strategies for monetizing content.

As we know, making a living on YouTube with ad revenue (which has nonetheless increased at record rates) has become very difficult. The vast majority of creators struggle to find a truly profitable model, while the platform requires them to produce more content. To compensate for the random nature of their income, some YouTubers have developed monetization strategies that have been deployed outside the platform’s control. These strategies were analyzed by a team of researchers from Cornell University of Technology (New York City). They determined that 61% of YouTube channels now use these alternatives. Here are their results.

What are the four alternative monetization strategies?

The study identifies four main alternative strategies for monetizing YouTube content:

• 51% of channels use affiliate marketing, with advertising by a YouTuber and a discount link to a merchant’s site

• 28.4% of channels are appealing for donations and encouraging subscription to crowdfunding platforms like Patreon

• 11.3% of chains sell products or services, mostly commerce

• 0.7% of channels organize cryptocurrency donation campaigns

What is the monetization strategy for any content?

For researchers, the adoption of one of these strategies or the other changes depending on the type of content. But affiliate marketing remains the most widely used strategy. Fashion and accessory chains support this strategy with 83.5%. The same goes for 47.5% of channels the games. However, these content creators will also practice asking for donations (49.7%) and selling merchandise (18.3%). Channels dedicated to people and vloggers, as well as channels dedicated to science and technology, prefer affiliate marketing (respectively) by 50.4 and 77.8% of them.

The effect of popularity on income

The study compares different strategies based on YouTube channel popularity. The most popular is the use of product sales and affiliate marketing: 12.5% ​​of channels with more than 440,000 subscribers do so, compared to only 3.6% of channels with fewer than 12.7k subscribers. The researchers note that cryptocurrency donation is the most important popular channel as the least known. Thus, Bitcoin, Litecoin and Ether are the most in demand cryptocurrencies. On the other hand, the call for donations in regular currency is very little in the more well-known channels.

The more a channel invests, the more videos it produces

Without deciding on the debate, researchers note that there is a relationship between monetization and increased creator productivity. On average, there are three videos per month for non-monetizing channels compared to 5.5 videos per month for non-monetizing channels. Researchers believe that creators generally decide to produce more content in a professional and sustainable way; As a result, they launch a monetization campaign to support this increase in quality or quantity. It is also possible for creators to feel a kind of production pressure from the moment society finances it. Across Donations or cryptocurrency. In the case of very popular YouTubers like Mister Beast, monetization is increasingly necessary to produce regular videos that have a performance imperative.

Alternative strategies for the benefit of the vacosphere

Over the course of the entire book, researchers have identified 10% of channels belonging to far-right movements, to the realm of conspiracy or to the realm of the manosphere (an anti-feminist and anti-feminist movement). It is often organized by the platform that uses the demonic weapon. To counter this type of censorship, these channels implement alternative monetization strategies which are stricter than the “classic” channels. Thus, 68% of them use it for at least one video, compared to 56% for traditional channels. Patreon use has also developed among far-right YouTubers and conspirators (48% compared to 28% for the rest of the channels). To avoid attempts to regulate through crowdfunding platforms, 11% of these chains require participation in cryptocurrencies or focus on selling derivatives.

The report notes that YouTube is doing a good job as a censor by demonizing problematic channels, but the latter is innovating in finding resources to continue to exist.

Leave a Comment