Over the years, email has established itself as a very effective acquisition channel. Marketers love it, and salespeople agree that it has become an indispensable tool for building loyalty and attracting new customers. However, not all marketing emails are created equal. The latest studies show that personalized email campaigns are the most effective. In fact, personalization allows you to take it to the next level by offering the perfect product/service to your potential customers. That’s exactly what Bloomreach offers, a unique platform that combines customer data, email, artificial intelligence, marketing automation, and web personalization to help you build comprehensive campaigns.
Personalization: The Key to a Successful Marketing Strategy
With this platform, you will be able to coordinate your campaigns by combining several channels. Bloomrich spearhead? Personalize! This is what makes the difference in online marketing. Providing a personalized experience to a potential client can change everything in the relationship you seek to build with them. Moreover, it is a concept that goes beyond your email campaigns and should be present in every aspect of your marketing strategy. Personalization is the practice of using data responsibly to get to know, direct, and delight your customers.
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Personal data is essential to achieving a good personalization strategy. It’s simple: they allow you to get the right message across to a potential customer, based on their specific needs and buying habits. According to Bloomreach, to be effective, the data should include information such as their name, purchase history, the number of times a potential customer signs up for your app, or the time of day they tend to open their emails. The more data you have to enter into your campaign settings, the more effective your emails will be.
Why are emails so effective?
In Bloomreach, customization is done with the help of artificial intelligence. A strategy that really pays off when it comes to email marketing. The platform believes that “creating relevant, personalized, and data-driven emails should be a top priority for brands in 2022.” The power of email is that it is part of the daily lives of Internet users, so much so that more than half of the world’s population has an email address that they use daily. Based on this observation, we better understand how email marketing can deliver very good results.
According to Bloomreach, email marketing is the preferred method of communication for 47% of US consumers. Not only are personal emails considered effective, but they are also highly anticipated by your customers. Online consumers are aware of the data they leave on the web and can at least hope to use it for that. In short, with Bloomreach, an end-to-end solution that provides a real-time customer data platform with intelligent marketing automation that helps you customize your emails, you will optimize your campaigns!