In terms of ROI in communication, social networks and AdWords have become distinct channels of communication by businesses. However, email is far from the shelves because it still has great advantages. Whether it is to contact future customers or simply to distribute a newsletter, email can be really beneficial for your business. So you have techniques that you don’t delete when executing your emails.
Email Marketing Statistics
According to Oberlo’s website,
- The number of email users is expected to reach 4.48 billion in 2024.
- 293.6 billion emails are sent and received daily.
- The average ROI on email is €32 for €1 spent.
- Nearly 9 out of 10 marketing managers use email to distribute content.
- 81% of small businesses consider email sending as their primary acquisition channel and 80% as a retention channel.
- The average welcome email open rate is 82% compared to 20% for regular email.
- Emails with personalized topics generate a 50% increase in open rate.
- Sending 3 cart abandonment emails results in a 69% increase in transactions compared to sending just one email.
- Emails with videos increase engagement by 300%.
- 49% of consumers would like to receive more promotional emails from their favorite brands.
1. Choose your email subject carefully
Your future customers, overwhelmed by the many emails they receive, tend to delete them. To stand out in the face of the amount of messages flooding their mailboxes every day, bet on writing the subject of your email, which should be brief and concise. Like a logo, you should be able to find the right length while getting attention. To catch the eye, use capital letters, bold, and colors without overdoing it.
2. Always think about the mobile version
Since smartphones have proven to be a medium of communication, emails are checked throughout the day on the phone. Your customers sometimes while on the go or in transportation, they don’t always have access to a computer. So, set your email to match the mobile version. The size of the images and the format of the text must be well adapted so that they can be read in all conditions.
3. Write a short and attractive text
Email is often an opportunity to present your news and projects. The topic may seem relevant to many of your customers, but to create responses or even bounce back on your site, consider making it short and clear. Emails are all about generating real interest and taking action from your future customers, if they don’t follow through with your message you are wasting your time and theirs.
4. Writing using the journalistic style
To get readers’ attention, journalists follow strict principles: the title and thus the subject of the email, writing in an inverted pyramid: the primary at the beginning that arouses interest and that makes you want to read the following explanations. As with the length of the text, your email reader should be sensitive to what you are saying. It’s about being able to create interest in your message, through images, colors, and good writing. Pay special attention to spelling errors that can tarnish your reputation. Remember to bet on an original text with a bit of storytelling or at least well-crafted sentences to interest the reader more.
5. Linking images to the site via links
Emails are often aimed at converting future customers, feel free to forward them to your platform with an image, logo or your slogan. The link built into these elements facilitates navigation and encourages your interviewer to go to your social networks or your site.
6. Keep in mind that the email is not displayed correctly
It happens that the pictures in the e-mail do not appear. To make it easier to navigate, think of solutions to keep your email engaged. One of the most common solutions remains is alt text, it is text that will replace your image if it is not displayed. This solution avoids showing a lack of professionalism on your part and above all diverting the Internet user from your message.
7. Think about social networks
Linking to a site is very relevant to the email, but don’t forget about social networks. If you have different information to share, you can encourage your interlocutors to go to your networks to find out more. The share button will necessarily interest a few people in your email campaign.
8. Test your email internally
Depending on the different platforms, emails are not always displayed the same way. Before embarking on a large-scale email campaign, check the content and display of the email. To ensure good quality, feel free to test it on all platforms like Gmail, Outlook, Yahoo, etc… but also on PC, Mac and Smartphones.
9. Do analysis after sending emails
Sending a large number of emails is often beneficial in return
Investing for your business, but it is essential to know their reach and impact on visits to your site. There are programs that can help you find out if interlocutors have read it, opened it, or put it directly in spam. Careful analysis is necessary to understand what may be missing in your topic or message. Depending on the results, you will optimize your next mailing campaign.
10. Maintain your customer base
Before sending emails, remember to maintain your customer base and validate your email addresses and contact names. Verifying information also allows you to write personalized emails that will build closer relationships with your customers. Your database should be analyzed regularly to avoid duplicates or even incorrect addresses. An email campaign will have a greater impact if it is conducted seriously.
Companies regularly send out mass mailings to distribute a newsletter, new information, or simply to reconnect with previous customers. Getting best practices helps convert leads into real customers by directing them directly to your site or social networks. So email still has a bright future for doing communication and marketing campaigns.