▷ Why is email marketing essential in 2022?

Email marketing has exploded over the past few years and will only continue to grow in the coming years. However, with this growing importance comes increased competition. That’s why it’s important to make sure you do your best to optimize your email marketing campaigns to stay ahead of your competition in 2022 and beyond!

Key facts about email marketing

Before social networking and Google advertising, email marketing was the channel to reach online audiences. And that is still the case today, as it remains vital for companies developing digital marketing campaigns.

Statistics prove it. While there are over 4 billion daily email users, Statista says that number could go up to 4.6 billion by 2025. Compared to the 4.5 billion users of social networks, the difference is clearly not as great as one might think.

In addition to :

  • The average email open rate is 19.8%;
  • The average bounce rate for all industries is 9%;
  • 26% of retail emails bounce more than average;
  • 45% of cart abandonment emails are opened, well above the average typical email;
  • The abandoned cart tracking emails are already working. Sending three abandoned emails to the cart generates 69% more orders than just one email.

Email marketing is prevalent in small businesses. In 2021, 64% of small businesses have used this marketing approach to reach their customers. It is estimated that the percentage of companies using them will increase more each year.

6 types of email marketing

There are several types of email. These include:

  • Welcome emails : used to engage first-time users who interact with your brand;
  • Cart Abandonment Emails : When users abandon their cart, some kind of reminder is sent;
  • Re-share emails: These are emails where you talk to users who don’t normally interact with your brand;
  • Confirmation emails: These are the emails we receive after performing a certain action, such as making a purchase;
  • Educational emails : includes any type of email to inform or educate readers about a particular issue or event;
  • special offers : Used to inform users of any special discount on a product or service.

Why are you still using email marketing in 2022?

1. Create brand awareness

How can consumers learn more about your brand story? Website and ads can help, but Consistent email communications can improve your brand awareness. Create newsletters with interesting subject lines and create interactive email content for your subscribers. From promotions to media campaigns, try to show them what you’re made of to finally steal their hearts. The more your customers connect with your brand assets like your logo or slogan, the more they will subconsciously think of you. can Increase your conversion rates as you go.

2. Increased sales and return on investment

Today, it would be strange to miss out on email marketing when the marketing channel has the highest return on investment (ROI). Getting on average 36 times what you invest means it should remain an integral part of most businesses’ advertising strategy. Therefore, if you want to increase your sales, you can create marketing campaigns with discounts and offers. It is a winning method that can be very beneficial to you in the long run.

3. Subscriber retention

Those who subscribe to your newsletter show that they are particularly interested in your content. They want to know more about your business right in their inbox! This means that your followers are those who have a special interest in your business, other than your social media followers, for example. Therefore, they are more loyal to you.

4. Reduce costs

Compared to traditional marketing methods, email is cost-effective and simple. To get started, you don’t need a huge budget to advertise, produce, or print your ad. Therefore, it avoids the expense associated with hiring a digital and video production team for example. In email, all you have to do is hire a professional graphic designer if needed to create attractive images with great content, and you are all set.

5. Maintain customer relations

Good emails aren’t just for direct sales. Sometimes all you want is to connect with your customers with relevant and inspiring content. In this way, they will begin to trust your brand more, which will gradually turn into loyal customers. There are many ways to handle this, such as personalized emails, giving buyers the feeling that you care about their needs.

6. Reach users through multiple devices

One of the great benefits of email marketing is that you can reach your target audience on different devices – smartphones, desktops, and tablets. As an indicator, more than 60% of millennials check their emails through their phones three times a day. So it is a booming market for all marketers! And if you want to succeed in email marketing, it is imperative that you stay up to date with email automation and technology.

7. Easy to design and implement

You can build and publish an email marketing strategy in a matter of hours. This does not mean that it is easy, but it is relatively simple compared to other digital marketing strategies. Given the value of business email, there are many chances of success if you learn how to grow your audience and use your email effectively. This means that investing in email learning will pay off later, which makes it an especially good idea if you’re starting a business with little to no external funding.

8. Drive traffic to your website

With every email you send to your subscribers, you have to link to your site somewhere. This way, there are more opportunities for them to visit, which generally helps drive more traffic to your site. Regular visits thereafter can enhance their credibility with Google. If people visit and are interested in it, it can help improve SEO.

9. Seamlessly integrate with other marketing channels

One of the positive aspects of email is that you can integrate it seamlessly with many other social networks like Facebook, Twitter, Instagram or even LinkedIn. For example, companies can put social platform icons into email messages and ask readers to follow them. It is also possible to display a set of Instagram posts in your emails to show a preview of your company’s Instagram profile. Instead, many marketers put “Pin it” options into email messages so that consumers can save images directly to their account.

10. Finally, people still always use email… quite simply!

Although many people have been led to believe that email is dead, those who understand email marketing know that it is not going anywhere anytime soon. Additionally, 83% of global consumers say they prefer email when receiving communications from businesses. So why is email so important? Because it works! There is no need to reinvent your marketing strategy or rely on gimmicks if what you are already doing is working. However, to truly succeed, you need to monitor email marketing trends and implement strategies that will ensure success, in 2022 and beyond.


If you want to get the most out of your email marketing campaigns, you need to take a holistic approach to developing the right strategies. Fortunately, there are many email tools to improve your marketing campaigns. As technology advances, new forms of communication and marketing will be introduced. It is our responsibility as digital marketers to continue to follow technological changes and to apply this knowledge to our daily workflow.

Moreover, feel free to take a look at our training Develop your business with internet marketing to train you in web professions and create an effective digital strategy.

Leave a Comment