▷ How to Increase Affiliate Sales Using Native Ads (Step by Step)?

Affiliate marketing and local advertising are two marketing strategies that have gained a lot of popularity recently. Both are very effective in generating sales and are important marketing tools. In this article, we will see how to combine these two strategies to generate income as an affiliate. But before that, let’s see the definitions first, in case you haven’t familiarized yourself with them…

Affiliate Marketing

Affiliate marketing, also known as performance marketing, is an agreement between a merchant and an affiliate where the partner receives a commission on every sale they make. So the role of the affiliate is to send traffic to the merchant offer and generate sales.

Affiliate offers or products are available almost everywhere like health, finance, online dating, beauty, etc. They are usually listed in affiliate networks like Awin, Rakuten, ShareASale, and many more.

In order to increase traffic and generate sales, affiliates use different methods and techniques. Some of them drive traffic naturally through SEO techniques, while others rely on paid advertising.

local ads

Native advertising is an online ad format that blends so well with the content of the publisher (website) that it hosts that the visitor may not recognize it as an advertisement. It is a more discreet and accurate ad format than traditional formats such as display ad or banner ad.

Below is an example of a local advertisement on lemonde.fr.

Unlike display ads, native ads don’t really look like ads. They seem to be part of the editorial flow of the page, which is ideal because they don’t interrupt the user experience. Therefore, due to their “unobtrusive” nature, native ads provide a better overall experience and allow advertisers to perform higher than other ad formats.

Native ads are also a cure for ad blindness, which is when internet users develop some kind of natural ad blocker and start consciously or unconsciously ignoring ads.

Finally, local advertising is also suitable for many areas which is why it has become the preferred tool for affiliates.

In fact, the built-in advertising industry has been reported to be worth over $400 billion, which shows that this form of advertising is effective and most importantly, profitable.

Here are some steps you can take to set up a local advertising campaign and promote your affiliate product or service.

level 1:

The first step in a successful original advertising campaign is to choose the right offer for this strategy. It is advisable to choose a place that suits the majority of people and avoid areas that are too small or too specific.

Here are a few that work well with native ads.

  • health and beauty
  • E-Commerce
  • Fitness
  • Online dating
  • trade
  • the games
  • gambling
  • finance
  • insurance
  • make money online

The above domains work very well with native ads because they generate a lot of interest from the audience, thus increasing your chances of getting conversions.

The second step:

The second step is to choose your traffic source. There are many ad networks that offer native ads, but some are better than others.

Here are the distinct networks:

  • tabbouleh
  • superiority
  • Revcontent
  • Yahoo Gemini

It is important to note that these traffic sources have different rules and guidelines and you should always review them before starting a campaign.

You need to make sure that your offer, landing page, and promotional techniques meet their guidelines.

One good way is to use an advertising spy tool like Anstrex or Adplexity which will let you know what your competitors are promoting with these traffic sources and how they are doing it.

The spy tool will give you access to all the elements of your competitors’ campaigns and help you craft an appropriate strategy for each traffic source.

Another important thing to note is that some of the original traffic sources may have low quality traffic. Most of their traffic comes from bots and if you have no experience in buying and tracking media, all your budget will be wasted.

This is why beginners are advised to stick to traffic sources excellent.

Step 3:

Once you have chosen your traffic source, the next step is to create your built-in ad campaign.

Here are the items you need to create a campaign:

landing page

The landing page is the page of the product or service you are promoting. You do not have much control over this element of your campaign, as provided by the merchant.

Pre-sale page

On the other hand, a pre-sale page is a page that you create to “warm up” the traffic before sending it to the show. This is where you present your offer to your potential client in a creative and engaging way.

This page is probably the most important element of your campaign. This is where you convince the potential customer to buy what you are promoting.

The most commonly used type of pre-sale pages with native ads are commercials. Here is an example:

Because an informational advertisement is similar to an editorial page, it attracts and engages consumers more easily than an advertisement that openly sells products or services.

People come to the internet because they are looking for good content and they don’t want to be bombarded with ads. Informational advertising is a good way to promote your products while bringing value to these consumers. Value can be presented in the form of educational or entertainment content, for example.

You can create your own commercials using a page builder like Clickfunnels or Unbounce.

In most cases, and almost everywhere, you need a commercial to make affiliate sales. Some offers can be converted without a pre-sale page, but in general you need one.

However, if you already have a blog, you can send visitors to one of your articles. This will not only increase affiliate sales but also increase traffic to your blog and expand your email list.

Below is an example of a personal finance blog that uses native ads to generate affiliate revenue.

In the example above, The Penny Hoarder gives readers financial advice while promoting six affiliate shows. By using native ads to drive traffic to this article, the business not only generates revenue from affiliates, but also expands its audience and builds brand awareness.

Thumbnail and title

Finally, you will also need a thumbnail and title. These are the first elements of your ad that your potential customers will see, and therefore they are just as important.

Here’s an example of the thumbnail and catchy title that The Penny Hoarder used to promote the article we saw earlier.

As you can see, The Penny Hoarder uses very attractive images and titles to entice people to click. This helps increase your click-through rate (CTR), which is especially important if you are using a CPM (cost per mile) model that charges you per impression instead of per click.

The native ad campaign we just saw lasted over 6 months, which shows that once a campaign is well designed, it can generate revenue from affiliates for months or even years.

Step 4

Once you have all the parts together and launched your original campaign, you’ll need to keep track of it.

Campaign tracking, also called affiliate tracking, is critical to the success of your campaign. If you do not track, you will not make any profit or you will leave a lot of money on the table.

When you launch a campaign on native ad networks, your ad will appear on hundreds, if not thousands, of websites. However, not all of these sites will achieve good results. So you need to detect and blacklist the poorly performing websites and spots. This is how you can reduce advertising spend and increase your earnings.

Depending on your campaign goals, you can either use the trackers provided by the ad network or use third party trackers such as Voluume and Bemob.

Tips for Successful Affiliate Marketing with Native Ads

Here are some tips to help you get great results with native ads and earn affiliate earnings.

  • Use attractive titles. It’s more important than you think. According to Copyblogger, 80% of your visitors will read your headline, but only 20% will go to the end of the article. So be sure to use interesting titles.
  • Use direct reply writing in your ad or blog post. This type of writing focuses on readers’ feelings to get them to take action, such as making a purchase. You can either learn to write direct response scripts or hire a copywriter on freelance platforms.
  • Don’t forget to retarget! Retargeting or retargeting is the practice of targeting people who have visited your website before. These people have already interacted with your content and are therefore more likely to buy what you offer them if you use the right methods. Retargeting can also help you reduce ad spend.
  • Don’t make assumptions, test. You never know which title or photo will perform well. So always try at least 5 images, 5 titles and 2 different angles to share your information or blog. This will allow you to find the winning combination.
  • Start with low budgets until you find the winning combination and the best placements on the ad network you use, then expand.

Native advertising is one of the best tools that affiliates can use to promote offers and earn commissions. When done correctly, original advertising campaigns can last for a very long time and generate significant revenue. Some individual affiliates use local ads to generate up to Six numbers a day And some popular blogs are taking advantage of this ad format not only to increase sales, but also to grow their brands and audiences.

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