▷ Boost your prospecting emails: the SNIPER method

Let’s be clear, the sustainability of your business depends on your ability to find new customers. Your ideal customer is just a click away. They have added it on several social networks hoping to establish a business relationship with it one day. Yes, but now your prospecting emails go unanswered. And that’s normal. Your prospect’s attention is constantly being drawn elsewhere, not to mention the ever-present competition. If you want to sell, you need a memorable email. Here’s how to do it with the Sniper method.

Step 1: Identify your goal

As a good sniper, you don’t aim randomly. Knowing your target is the foundation of any prospecting campaign. Even more so if your recipient doesn’t know you, otherwise you’re sure to aim.

Your prospect is more than a line in your Excel spreadsheet, more than a buyer persona.

To generalize is to shoot yourself in the foot for talking to a real person. Your prospect has different needs and interests. The buyer persona cannot cover all aspects.

When you identify your prospect, you can touch their heart. How does that work?

Identify relevant information

Luckily, in the digital age, everyone likes to share their news online. LinkedIn is a great tool when it comes to gathering information about a potential customer.

Personalization is the key to success. If your email is rude, it’s spam.

Go to your prospect’s profile and gather information. What was he reacting to? What content has he shared? Has he achieved something for which he needs to be congratulated?

Finally, you can get your target’s email address via social networks. We’ll see that later.

Stop talking about cold emails

Cold emailing is a practice in which a message is sent to a recipient without any prior interaction having taken place. Without contact being requested.

Many equate this method with spamming.

It couldn’t be more wrong. The method I’m proposing here is the opposite of the impersonal (and ineffective) group shooting that is spamming. The aim is to get to know your prospect so that your contact runs naturally.

If you’re hoping to drown your recipients in a barrage of meaningless email, go ahead. For benevolent mailers, it’s here!

Step 2: Be sure to hit the mark

As a good sniper, you become aware of the different elements playing against you. Disorders can come in many forms. The first is the most obvious.

You don’t have your prospect’s email address.

At this point, you’re probably wondering why direct messages shouldn’t be featured. It is true that it seems easier.

Social networks are a real abyss that captures the attention of users.

If the competition is fierce in a mailbox, it’s even worse on the networks. You’ll have to contend with a horde of equally entertaining notifications.

You’ll get more results if you email your prospect.

Many Google extensions allow you to extract an email address from Linkedin. All you have to do is consult your prospect’s profile, launch the extension and… tadam! You will receive an email address.

These are borderline methods that should be used sparingly. I remind you that we are not spammers, we are snipers.

Step 3: Direct hit

It is not enough to send a message for it to be read. As a good sniper, we have to touch a sensitive point of our receiver to make it react.

This is where your rigor at the first step will bear fruit.

An irresistible object

Let’s be clear, you have less than 5 seconds to convince your contact to open your email.

I say convince, not convince. Because by eliciting an emotional response from your prospect, you will capture their attention. You will often hear that your professional communication should be serious. It’s not fake, but serious doesn’t mean boring.

The era of the commercial in a suit and briefcase is clearly over.

Think outside the box, draw attention to yourself. The success of your prospecting depends on it. How does that work?

  • Use less than 60 charactersotherwise it may not be fully readable (it would be a shame if the case of your joke were shortened);
  • Speak directly to your target, you can add an apostrophe to them without having to include their first name. For example: “I want you to like this article! 😉”;
  • Don’t be afraid of emojis! It is not sacrilegious to include an emoji in a professional email, on the contrary. You are a strong carrier of emotions and help to relax the atmosphere.

(Source Hubspot: https://blog.hubspot.com/marketing/is-email-marketing-dead)

A notable email subject is the only way to achieve an open rate that breaks the cap. Be careful not to fall into charlatanry.

50 words to convince

That’s it, you’ve crossed the line. Now your prospect can’t go back unless they find an email that has gone days without bread. We now need to place the package on top of the content.

Connecting with your ideal prospect serves one purpose only: to start the conversation. You will strive for it arouse their curiosity to enter into a dialogue. Think about the value you bring to your prospect.

No professional misses a good opportunity.

What is this famous email supposed to contain?

  • your opinion on a topic, It can be content posted by your recipient on their networks or messages. You can seek dialogue with this person by sharing your point of view;
  • Who are you, without articulating the message around you, a two-word presentation will make you step into your contact’s memory (an email signature works very well);
  • A call to action This determines whether or not your message will result in a reply. For example, this can be a question or a link if you recommend an article.

There is no miracle recipe. Every prospect is different, and breaking the ice takes significant effort. But don’t worry, it gets easier with experience. The return you get will be worth it.

Expect memories

Sometimes your efforts go unrewarded.

The quality of your email is no guarantee of a reply. Hundreds of different factors work for and against you. So I encourage you not to waste your time asking “why”.

Instead, prepare your follow-up email.

Relaunch according to the rules of art

They will try again to get a response from your recipient. Please note that a follow-up email is certainly not a copy of the first.

The biggest mistake is not learning from your mistakes.

You will manage to drive the conversation with your prospect by providing value. Here you need to bring him new information.

Email tracking tools can help you with your strategy. They tell you if your email has been read, clicked, etc. You can use a CRM or Gmail’s Mailtrack extension for this.

The key is customization. Also, you need to know when to stop.

There are no special rules about this. I want to stress that spamming is both illegal and intolerable. If the sauce doesn’t arrive, too bad. Go ahead, thank your prospect, and leave them alone.

Does this method really work?

This method is impressive when it comes to prospecting via email. More often than not, you’ll get a benevolent response from your prospect. They will agree to listen to your proposal provided your email is of good quality.

This article highlights a borderline method, but it’s not the only one out there. So I would ask you to use it sparingly. It will no doubt allow you to give your business the boost it needs at that moment.

To go further, download my sniper method guide here.

About the author

Jason Yahiaoui : I help B2B companies increase sales by writing better prospecting emails. Passionate about the internet, I regularly create content related to digital marketing.

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