Already 5 minutes you look at your screen, your head somewhere else. What the hell are you going to be able to send to your audience today? If you’re interested in email marketing, you’ve probably been there before. But I may have something that can help you…
If I count all my email marketing sequences, I send several thousand emails every day.
Sales emails, more story-oriented emails, content emails…
Over time, I’ve seen what works well, and not so well.
Here are 7 types of content to email that will always engage your audience.
1- Use feedback from your audience to base their expertise
I only started using this type of content a few months ago. And when I saw the results, I bit my fingers.
Using comments from your audience gives you a double benefit.
By showing the results of people who follow your advice, you are showing your expertise. And as a reminder, proving that you’re an expert in your field is a huge sales lever.
But on top of that, using your audience’s results will increase their engagement. Just imagine: you’re following a blog about vintage car buying. One morning, I received an email Your best purchase of the last monthThe best purchases made by people who follow this blogger are listed inside.
Criticizes. This technique uses what is called in management a sense of recognition. You feel appreciated, because a blogger with a good reputation as an expert in their field quotes your purchase or someone’s purchase” lambdaHe listens to you and takes your time to help you and also congratulates you in front of everyone when you succeed.
Below is an example of an email you sent based on this type of content. The subject of the email was Noel’s testimony in review papers“.
2- Show the failure you have turned into a life lesson
When was the last time you heard a web expert say they were wrong? Never, true.
However, the fault is human. Showing your failure in public is a great way to connect with your audience. You are not a robot just a person like everyone else who also makes mistakes.
Of course, it’s not about displaying your failure in the public arena without developing the lesson you learned from it. Because this is the sign of the victors: fall, do better.
Here is an example of an email I sent about one of my errors:
My blog has been hacked. Instead of cursing the hacker, I admitted my mistakes. I neglected the security of my blogs. What lesson did you learn from him? I installed the security plugins so that this incident wouldn’t happen again.
This type of content is much more powerful than an email that explains why you are the best.
3- Reveal a secret that can change everything
People like to think that there is something they don’t know that would make a difference if they did.
Please note that this type of content should be handled with care. The secret in question must have tremendous added value. If you just repeat a trick that other people use, your reputation will definitely be affected.
An interesting alternative is to tie a well-known figure to increase the credibility of the aforementioned secret.
Example : ” Magnus Carlsen’s Secret to Winning Chess in 30 Moves(Magnus has been World Chess Champion since… 2013)
4- Reveal the results of your last survey
It is undoubtedly one of the types of content that people love. As an online entrepreneur, there is no doubt that you have already conducted various surveys with your audience. Whether it’s finding out if your product idea will be liked, asking them what they think of your YouTube videos, etc.
Well, know that people who follow you love to know what other people think. Especially when the poll relates to a point of interest to them.
Asking your audience’s opinion through a survey, and showing them the result helps boost engagement.
People who follow you will appreciate that you ask for their opinion. But they will appreciate it more when you share the results with them.
Here are the results of the newsletter I sent to present the survey results:
Result: 47.01% opening rate.
5- Email Business Plan
It is better to launch your product as soon as possible and improve it over time, than to spend one year preparing the perfect product and risking it not working.
This is the guiding idea of the book. Start learning by Eric Ries.
This is the mindset that every entrepreneur should have.
In other words, action takes precedence over design.
Nice theory. But your audience expects more from you. She is waiting for tips and advice to take action and take concrete steps.
Here’s why a business plan-type email will satisfy your prospects.
Do you have a profitable blog on the topic of horse riding?
why not ” My 29 day plan to prepare for my competitions“.
6- Share your results
Presenting your results is one of the most compelling arguments out there. It is no coincidence that you find it on almost all sales pages.
Sharing your results with your audience will show your expertise and above all your credibility. Credibility is one of the cornerstones of your blog’s success.
But on top of that, people love to see the performance of the people they follow.
Imagine for a moment. You are following a bodybuilding blogger. One morning, I received an email Before/After: My transformation in one yearAll of them are decorated with pictures showing the physical development of the blogger.
What is going on unconsciously in your brain? You create a mental association, imagining yourself in the blogger’s place in question. You envy him, sometimes positively, sometimes with a touch of jealousy.
This is what sharing results can do.
7- Ask for help from your audience
” i need your helpThis is a curious email subject.
By asking for help from your audience, you are setting yourself up in the same rankIn other words, you show humility, forever destroying the image of the blogger who took the big head.
Yes, you know, who does not respond to comments on YouTube, messages on Instagram, and who thinks that he is telling the ultimate truth.
” Yes, but why would I ask them for help, when it is precisely my audience that is waiting for me? say to yourself.
When I say ask for help, that’s broad. You do not have to ask for anything specific in your field of work.
One of the first emails I sent based on this process was to ask for help because I ran out of video ideas.
So I sent them this email:
Simple and effective.
Go back to the source
You can send high quality newsletters. Find clickable email subject lines
If your email addresses are ineligible, you are lost up front.
This is the first step in the conversion path. And if the slider is set incorrectly, much of your email list will be useless. Because you attracted the wrong people. Those who will never care what you have to say.
Open and click rates will be affected.
Little trick: every 6 months, I delete all the people who haven’t opened my emails for…1 month.
So, I kill two birds with one stone:
- Keep only highly qualified emails, which offer very high engagement rates;
- I reduce the cost of my autoresponder, because the sizes of your email lists are not unlimited!
You will see, you will undoubtedly have a prick in the heart when you click” Delete 1594 email addresses now“.
But it is necessary. Get rid of the emotional side. for one time.