▷ 10 Criteria for Choosing a Good Affiliate Product

How to choose a good affiliate product? To answer this question, together we will see 10 important criteria to consider before you start promoting any product. The next logical step you should take after you have chosen your niche is to ensure that you will be promoting quality products that are relevant to your chosen market…

Here are the main factors to consider when choosing affiliate products.

1 – Reliability of the affiliate program

The first point you need to check before anything else is Reliability and quality of the affiliate program.

For this, you need to do some research on the affiliate program website, but also on other sites that talk about this program.

You should be able to answer certain questions:

  • What are the commissions paid to affiliate marketers?
  • How often are commissions sent to affiliate marketers?
  • How will you receive your commissions (PayPal, Transfer, Check)?
  • Is support responsive?

Avoid untrustworthy programs that can disappear overnight.

2- Quality of sales pages

As an affiliate, you will invest your time and money to drive traffic to your affiliate link. You want to make sure that you get as much profit as possible from all the traffic sent.

The easiest thing to do is to pass through the sales funnel as a regular customer.

Take the time to read each page carefully: the sales page, the checkout page, the access page, and the emails sent.

While reading, analyze pages at all levels: design, spelling, copywriting …

Make sure these pages answer all the questions a potential customer might have.

sales funnel

Choosing a good product that has a good sales page and a high conversion rate ensures that you will get more customers and thus generate profits for the same number of leads.

3 – product quality

This is another very important factor that you need to check before promoting the product.

If the product does not meet the expectations of customers, you are sure to find messages of dissatisfaction in forums or social networks.

Feel free to purchase the product to test and check the quality yourself.

Do not make the mistake of promoting a low-quality affiliate product, as this will not only waste your commissions and time, but also the trust of your customers.

4 – Affiliate links

Before promoting any affiliate program, you need to make sure that the commission will be credited to you if the customer buys the product through your referral link.

Most affiliate programs only provide their link so they can track sales.

If you visit a merchant’s website and they offer the customer other ways to pay, such as ordering by phone or check, you should see if a commission is still charged to you if the customer pays for the product.

5- Does the seller offer promotional tools?

The more promotion tools you have from the seller, the easier it will be for you to earn commissions.

So I always suggest you to check if there are promotional tools for the product you are promoting.

If not, you can message the seller to receive some. Various promotional tools can be:

  • eBook;
  • keyword list;
  • pre-sale page or squeeze page;
  • webinar or free training;
  • Reminder emails.
  • Free tool.

6- Popularity of the product

This option is not available on all affiliate programs.

Some affiliate programs allow you to view sales statistics. You will be able to see the number of product sales and refund rate.

This will also allow you to choose a well-selling and at the same time qualitative product.

Choose products with refund rate less than 5%.

7 – Accurate commission per sale

This is a point on which I attach great importance.

In fact, you won’t want to wait to make 50 sales per month before you can hit $100 of affiliate income.

The secret to earning more from affiliate marketing is choosing a product that will pay you well.

Please note, I am not talking about the percentage of commission per sale, but the actual earnings per sale.

I highly recommend promoting products with a commission of $20 or more per sale.

trick: Prefer affiliate programs that offer subscription products and a recurring commission (monthly commission if the customer remains subscribed).

8- Product Maker

When it comes to the product maker, the most important thing to pay attention to is whether or not the name of the product creator is available on the sales page (if the product is genuine and quality, I don’t see why it shouldn’t identify itself as the product creator).

Also, get to know his experiences On the subject and other products he has already made.

9- Money-back guarantee

Is there a warranty listed on the product sales page?

Generally, I promote a product if there is at least a 30 or 60 day money back guarantee.

People are becoming more and more skeptical about buying online, especially if the product is a digital one.

By having a product’s money back guarantee, you give people the confidence to take action without hesitation and try the product over a period of time.

Products with money back guarantee They tend to convert better (which means you’ll get more sales) than products without a money-back guarantee.

Satisfied with customer feedback

Do a Google search with the keyword ” Product name + reviewYou will be surprised how many forums are talking about the product.

You can replace ‘review’ with “Comments” “Testimonials” where “scam”.

If people generally say good things about the product, you can be sure that the product is of good quality, and you can promote it.


Here are 10 key factors to consider when choosing an affiliate product. It pays to invest the time in researching and finding the right product so that you can earn the commissions you deserve. I invite you to leave a comment… to express your opinion accurately! I’d be really glad to have your point.

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