On the occasion of International Day of the Girl, the LEGO Group announced a new campaign to inspire girls’ curiosity about STEAM themes and professions.
As part of the LEGO organization’s ongoing efforts to support educational efforts and support children, their latest contributions have been detailed in time for International Day of the Girl Child.
In the LEGO Creativity Study at the Geena Davis Institute, a statistic shows that 80% of boys are encouraged to code while only 20% of girls are encouraged to do the same. This discovery and others prompted the LEGO Group to launch a new campaign called “Keep Them Curious.”
The online campaign aims to encourage girls to pursue careers in STEM through STEAM play activities to inspire parents to continue nurturing girls’ interests with LEGO bricks. Challenges include building a rover, designing a bridge, making a rickshaw, building a tower, and designing a fairground ride.
“We know that girls and women excel in STEAM when they get into it. Today, half of the participants in FIRST LEGO League robotics competitions are girls. But they are still underrepresented in STEAM jobs because they can be encouraged from an early age to explore other interests. We want to change that mindset. For future generations – so the world can benefit from having more girls in STEAM Carolina Teixeira, Director of Global Brand Marketing, Purpose & Inclusion, The LEGO Group.
“Bridging the gender gap in STEAM jobs begins with closing the gender gap in STEAM. The LEGO Foundation believes that all children have the right to learn and play — as a way to unleash their creative potential and develop life-saving skills — which is essential for the “future workforce,” she says. Ida Thyregod, Team Leader for Strategic Partnerships at The LEGO Foundation.
A donation of $120,000 to the Obama Foundation was also unveiled to provide girls’ access to educational opportunities.
“We are thrilled to have the LEGO Group join our alliance of partners who are united in our efforts to ensure that all girls have the resources they need to achieve their dreams,” said Tiffany Drake, Vice President and CEO of the Girls Opportunity Alliance. . “We know that when you educate girls, our whole world benefits.”
Last year, the LEGO Ideas team actively celebrated the International Day of the Girl.
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