From a telegram to the responsible email

There is no doubt that email is one of the most used communication tools. At least 200 billion emails are sent every day around the world! From private use to professional tools, email is essential today…but do you know where it comes from?

New Article: 5 Email Marketing Software in French

If we at Webmarketing & co’m like Mailchimp, some are put off by the interface entirely in English. And it must be admitted, not everyone is comfortable with Shakespeare’s language. This is the reason we chose 5 email services and programs with a complete interface in French. Enough to boost your email marketing strategy without having Google Translate at your fingertips.Training and development activity

Find out here: 5 Email Marketing Programs in French.

1850: The Telegraph

Today, the telegraph prefers to have its place in a museum…and yet it was an important precursor to email. The reason for the Great Telegraph Revolution goes back to the time of transmission. In fact, unlike messages that took weeks – if not months – to arrive, Morse code messages sent by telegraph arrived in minutes.

A little later, in the 1890s, the first submarine cable networks appeared. For the first time in history, the whole world was connected!

telegraph

1870: pneumatic tube

If at present the pneumatic tube seems old and ridiculous to us, then it played a very important role in the communications of the last century. The pneumatic tube made it possible to push cylindrical shuttles along the tubes using pressure. These pipeline networks, sometimes covering an area of ​​more than 400 km, saw more than 8 million messages pass each year – in the form of letters or even small objects.

pneumatic tube

1930: Telex

A true precursor to modern messaging, telex reached its peak in the 1960s before it was gradually replaced by computers. It was a network that made it possible to send text messages.

Like a telephone, each member of the network had a number and could send messages to another number using a machine—a type of typewriter or primitive computer—called a remote printer.

telex

1960: ARPANET

ARPANET is nothing less than the origin of the Internet. Having started as a research project at the Massachusetts Institute of Technology, the network primarily serves as a means of communication between American universities. We owe the invention of email to ARPANET and engineer Ray Tomlinson. It was Tomlinson, who recently passed away, who came up with the idea of ​​using the @ symbol to separate the device name from the username.

A few years later, in 1973, three-quarters of ARPANET’s traffic was generated by exchanging emails!

ARPANET

1990: Web Messaging

Since the 1990s, e-mail has become more democratic: everyone could create a free e-mail account, for example in Hotmail. Email is quickly becoming one of the preferred communication tools for individuals, and for the first time it is also used in the context of marketing strategies, primarily in the form of newsletters that brands put in place to establish and maintain a relationship with their customers.

2000: Spam and Social Networking

Unfortunately, the first major email crisis didn’t last long. At the dawn of the new millennium, spam is on the rise, your inbox is overflowing with spam, many are announcing the death of email and the rise of social networks!

Spam emails

2016: The future of email!

In order to save email and face the waves of spam, marketers and email clients had to respond. Thus, more powerful and more interactive blacklists and anti-spam filters have been prepared. Marketers have also changed their practices: No need to ask about spamming mediocre content: modern email is a double-choice, personal, and responsible!

In 2016, Newsletter2Go, a SaaS-mode email software provider, decided to go ahead with this approach and reward marketers who lead responsible and effective campaigns. This new retrieval system is intended to encourage good practice in sending email. To learn more about the future of email, click here.

togo newsletter

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