BetMGM replaces PointsBet in NBC Sports’ Sunday Night Football

According to Sports Business Journal, Bill King announced on Sunday that PointsBet will no longer be the sports sponsor of NBC Sports for the Sunday Night Football match show. King said the sports betting site has been replaced by BetMGM, a joint venture between Entain and MGM Resorts International.

BetMGM in and PointsBet Out – well, almost

The decision ousted the Australian operator and replaced it with the local brand that launched as an interesting symbiosis of American and European sports betting and iGaming expertise. The partnership is expected to run through the 2023 NFL season and could be renewed at the end of next season, although no details are available at this time.

However, PointsBet does not necessarily sever its ties with NBC. Instead, it remains a partner in the broadcast network but has decided to refocus its efforts elsewhere. The company is looking to focus on Peacock in terms of marketing efforts. Peacock is NBC’s live streaming service. PointsBet will continue to work with NBC on its regional sports networks and explore other opportunities.

PointsBet has made great strides in the newly regulated sports betting market and is currently present in 12 states with more on the way. With its association with NBC, PointsBet remains in a position to launch unique marketing campaigns that will help it continue to gain market share.

However, PointsBet is determined to keep its marketing expenses in check and not incur too many extra costs. According to the company’s chief financial officer, Andrew Mellor, the bookmaker will not spend more on marketing this fiscal year than it did in the previous year. In the meantime, PointsBet has tried to think outside the box.

PointsBet continues to innovate in sports betting

Broadcasting a new ad for the NFL season turned out to be very difficult in its first edition, so the company decided to limit it to its social channels. Instead, a more “standard” advertisement was shown on television.

PointsBet also revealed additional efforts to add value to the sports betting experience by keeping sports fans informed through its dedicated newsletter. PointsBet is still one of the most competitive sportsbooks in the US, but the nature of the game is changing rapidly.

With the launch of DAZN and Betr dedicated sports betting, and Fubo Sportsbook innovating by combining media, content and sports betting, a lot is happening in the way people watch and experience sports and sports betting.

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