8 Tips for a Successful Email Campaign

While digital tools and uses are constantly evolving, email remains a safe bet due to its effectiveness.

To take advantage of this support, we asked EmailStrategie (Email, SMS, and Digital Marketing Router) to give us some advice on email marketing.

Why do you use email?

Widely acclaimed and very present in Marketing Strategies, Today, email remains one of the most important means of access Business objectives. Whether it’s an instant or massive sale, creating a commitment, acquiring new customers or even developing a bad reputation, email is there to answer Diverse and complementary goals.

To get conclusive results, it is still necessary to follow some tips. That is why you will find in this article tricks To prepare, design, write and send files E-mail In good shape and fit for name worthy results. The following list is a kind of “reminder”, a note or paste before any campaign. This resumes The main rules to follow To continue to capture the attention of readers. So, head over to best practices To adopt it for success countryside. Of course, this list is not intended to be exhaustive…

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1. Define your campaign goal

Before writing an email, it is essential that Accurately identify the target from your post. Does this have to know? Generate registry? make a purchase? Also, the message will change from one goal to another: you will not necessarily send the same communication to the pensioner as the student, to a man and a woman – everything will also depend on your sector of activity. think about it!

2. Precisely partition your database

Often times, databases are a real problem. In fact, data quality remains at the heart of marketers’ concerns. This is why you will need to do some sorting. choose accurate segmentation From your contact lists, in order to obtain effective and compelling results for Increase your return on investment. Simply, you just have to respect the following rule, by sending: “The right communication, to the right person, at the right time”. This is the basis of any successful campaign. Without it, you risk suffering from an extremely high opt-out rate and seeing your database gradually decline. A word of advice: invest in Data Quality Management Tools. This will allow you to effectively manage marketing pressure and make your data smart.

3. Choose the right content

The people who will receive your email must be completely interested in the content or presentation being made. In fact, there’s no guarantee that your new collection of gray jersey tops for women will be of great interest to Jean-Pierre, 56, an electrician. anyway…

4. Take care of your being

“Culinary novelty! Discover a preview of our delicious 100% homemade muffins! Little real delights to enjoy without moderation. Come and taste the mini chocolate desserts with a heart that melts. You will admit that this title is a bit long and exaggerated. this object, The subject of your email should be thoughtful, relevant and motivating! The object is like a kind of teaser, it should make you want to open the content and view. No need to make too many of them to try and stuff the entire catalog in there, with product references and all of their perks. Keep it short and simple but above all original. The subject of your email is the item you should spend the most time on. It is largely he who will motivate the decision of the Internet user to open your email or not.. Avoid too technical words, the receiver loves simple things. Play as necessary “Only 24 hours left to enjoy!” Finally, use action verbs: “Discover”, “Come”, “Enjoy”. Also consider incorporating keywords that highlight your campaign, brand or product.

5. Inform for a better sale

In order to maintain a stable and lasting relationship With your horizons, many of you focus on them Send an informative email. In fact, Internet users and more generally Consumers are looking for information. In fact, you will have to teach them something new to get them interested in your speech. For example, you can provide them with information about your news, products, or about upcoming new products, as well as numbers (they love it!). Obviously, all of this should remain consistent with your message and goal. The subject matter of the informative email should be clear. For example, “News of the month of May”. If your contacts are subscribers, they are used to receiving this email, and they will easily recognize it in the inbox. Also note that the informative email must be sober in form. In fact, because it provides information, it is meant to be read. So you should present it in a way that is easy to read. Cool colors such as green or blue are preferred, which tend to put the reader in a calm atmosphere conducive to information taking.

6. Think responsive design

Responsive design in email is an essential element that allows you to preserve information but also to adapt to all situations and respond to all constraints. This smart method reinvents the reading experience and responds to multi-media compatibility. With it, you won’t go unnoticed in your inboxes. + 7 seconds to read on mobile phones and tabletsThis is the number dedicated to sending email optimized for unparalleled reading comfort. Did you know that more than half of Internet users tend to close or even delete an email that is not self-adaptive to their mobile interface? The strategy Introducing the QR Editor, a simple and effective WYSIWYG editor that allows you to access Smooth, flexible and optimized interfaces which will automatically adapt to the size but also to the recipient’s screen resolution, regardless of the web station used (smartphone, tablet, mobile phone). Let’s take an example: if your email includes columns, they will automatically adjust, move, or disappear depending on the device used. Also, the images will be resized and the menus will change to make room for a great display.

7. Take care of your “call to action”

A call-to-action (CTA) as its name suggests is translated as a call to action. Without it, there is no need to send your mail. A call to action is not necessarily a button but a “call to action” element. It can take the form of a button (which is preferred because it is more visible to the recipient), but also a hypertext link or simply text (as in print media). Its use is necessary! Here are some tips to flaunt it:

  • Put your call to action at the beginning of your message. This will allow readers to not have to scroll to the bottom of the page to take action.
  • be clear Say what you expect from the reader
  • play with colors In contrast to the rest of the email (while respecting your charter of course)

8. Choose the day and time of dispatch carefully

Choosing the time period and sending day is really crucial to the open rate, clicks and thus conversion. Note that Tuesday and Thursday remain the best performing charging days. In fact, Monday marks the beginning of the week (professionals are very busy there and therefore less interested in what is not directly related to their work). Likewise, public holidays and school holidays do not seem to be the most appropriate for sending newsletters. Timing-wise, you prefer the early afternoon (ideally before 3 p.m.), which is the time when recipients are generally least in demand. Finally, avoid sending your messages after 10pm, as the results may disappoint you!

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About EmailStrategy

Founded in 2001, EmailStrategie, an email/SMS marketing specialist, has evolved in a business intelligence and data management environment. As such, it offers a wide range of digital marketing and CRM solutions available on wewmanager. This platform allows marketers to very easily work on their databases and program/distribute targeted messages (emails, SMS, etc.). EmailStrategie also supports its clients in business intelligence projects, a growing market that today presents many opportunities for businesses. Among the company’s 450 French and international clients: Léa Nature, Eating SUSHI, EDF, Crédit Agricole, MMA, Conserverie La Belle-Iloise, Conseil Général de la Mayenne, Identités Mutuelle and Théâtre à la carte.

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