Starbucks’ Odissey initiative will offer its members in the United States the opportunity to earn or purchase unique digital items, NFTs, which will unlock access to new experiences within the loyalty program.
Next Generation Loyalty Program
With this approach, the company wants to facilitate access to Web3 experiences and, in so doing, deliver a next-generation loyalty program model. “ Starbucks Odyssey is one way we’re reimagining the way we meet our customers wherever they are – in a Starbucks store, on the go or online. Brady Brewer, Executive Vice President and Director of Marketing, Starbucks. ” We are creating an accessible digital community using Web3 technology where Starbucks Rewards members and our partners can connect through unique experiences and come together around the love of coffee. continued.
Starbucks is incorporating NFT into its loyalty program. This should enable interaction with loyalty program members and employees in new ways. Starbucks Odyssey is an experience based on Web3 technology. It will provide the ability to earn and buy collectible digital assets that will unlock access to new perks and immersive coffee experiences.
Starting September 12, one can join the waiting list for a chance to be among the first to gain access to the Starbucks Odyssey experience, which will launch later this year. The Starbucks Odyssey experience will expand coffee’s connection to the digital world and, according to Brady Brewer, “For the first time, we’re connecting members of the Starbucks Rewards loyalty program not just to Starbucks, but to each other,” he continued. Starbucks Odyssey will unleash digital, physical and experiential benefits. “Our vision is to create a place where our digital community can come together for coffee, share immersive experiences, and celebrate,” he adds.
Access Starbuck Odyssey using your loyalty program credentials
Starbucks Odyssey will be an extension of the Starbucks Rewards loyalty program, which members can access using their Starbucks Rewards login credentials. Once logged in, members can participate in “trips,” a series of activities, such as playing interactive games or completing challenges to learn more about coffee and Starbucks. Members will be rewarded for taking trips using a collectible digital asset, the NFT.
Loyalty program members can also purchase limited-edition, collectible digital assets through an integrated marketplace in the web app experience, Starbucks Odyssey. Limited Edition assets will be available to all members and can be purchased directly with a credit card. There will be no need for cryptocurrency or cryptocurrency wallets. This should make the Starbucks Odyssey experience enjoyable and an easy way to access this new technology.
Each collectible digital asset will include a point value based on its rarity, and can be sold between members, with a secure bond on the blockchain. As assets are collected, members’ points will increase, unlocking access to unique benefits and experiences. These experiences can range from a virtual espresso martini class, to access to unique products and artist collaborations, to invitations to exclusive Starbucks events or even coffee farm trips. Starbucks Hacienda Alsacia in Costa Rica.
Creative artwork from Starbucks
All NFTs will feature iconic Starbucks artwork created in conjunction with Starbucks partners as well as outside artists. In addition, a portion of proceeds from the sale of limited-edition NFTs will be donated to support important causes for Starbucks partners and Starbucks Rewards members.
Customers can join the waitlist at https://waitlist.starbucks.com/ starting today. Invitations to select waitlist members will be sent out later this year, who will be among the first to explore the experience. As the Starbucks Odyssey evolves, the company will continue to gather feedback from Starbucks members and partners, which will help shape the future of this new experience.
To reduce the carbon footprint of this project, Starbucks will use Polygon-created “Proof of Stake” blockchain technology, which uses less power than first-generation “Proof of Work” blockchains.