Dominique Boutont, President of CNC, has appointed Jean-Michel Jarre as chair of the new ‘Inclusive Creativity’ committee and calls on the sector to invest Metavers as a new ground for artistic expression.
Metaverses and other shared immersive experiences are the next wave of digital interaction. These immersive experiences will include rich, continuous, interactive experiences with collaboration and co-creation, as well as fully functional shared economies as well as other experiences targeting shopping, learning, games and games, education, remote meetings, cultural experiences, and more. Now is the time for companies to “get ready for metaviruses”. Being ready for metaverse will require a commitment to democratizing everything from content creation to journey development and delivery.
The winners are the smart companies that need to embrace immersive 3D content creation. This will help them prepare for the immersive experiences of the future and make their product design, marketing, and e-commerce workflows cheaper, faster, and better today. Virtual creations and goods, from art to clothing and accessories, will be an important part of shared immersive experiences. Validation will be necessary
This commission is awarded €3.6 million annually with the aim of encouraging the emergence of innovative, ambitious and internationally oriented immersive businesses. This new fund replaces the “Digital Experience Fund” and “Dicréam” systems, with the aim of accelerating the structuring of this ecosystem, currently driven by the development of Metavers, which primarily defines the process of using immersive platforms, and provides unprecedented opportunities. The authority consists of two colleges: one of which is concerned with writing and development, and the second is concerned with financing production and distribution. You will choose the business escort on the basis of its technical quality, technical mastery and the possibility of its distribution, particularly internationally.
Invitation to projects
CNC is launching an extraordinary call for projects for an additional €400,000 titled “Transfer and Adaptation of Immersive Businesses”, in order to allow old immersive businesses to adapt to the latest technology and thus be widely accessible again. One selection session will determine the projects selected in the fall. As a reminder, CNC has been supporting immersive creativity since the first virtual reality projects appeared in 2014. Each year, around a hundred new immersive projects are supported, as well as artistic projects for the production or distribution of works. This strong support has played a decisive role in the emergence of a new creative and innovative sector, emerging from video games, audiovisual and digital arts, and located at the forefront of technologies and uses.
What is an immersive experience?
An immersive experience takes you into a digitally created world, often in three dimensions. Many shared immersive experiences will allow you to manipulate and interact with virtual objects and with other visitors. Although there has been a lot of hype and discussion about the Metaverse, Adobe believes that there will be not only many Metaverses, but many other types of shared immersive experiences on this topic. Some immersive experiences will be presented in virtual reality and completely surround the visitor. Others will be delivered in augmented reality and will blend virtual experiences and the physical world. Still others will be delivered across the web and other platforms.
Metaverses are a unique kind of immersive, continuous and shared experience. They offer a vast virtual world in which you can interact with other people who may be miles away from you. Metaverse economies are also live, continuous, and shared. Metaverses and shared immersive experiences enable entirely new types of collaboration and co-creation, and open new ways for brands and customers to interact.
Digital art and virtual goods will play an important role in some immersive experiences, helping people express their personality and sensibility in this new space. In addition, the Metaverse will reinvent texture and tactile experiences for visitors. The growing market for digital assets is an important new opportunity for members of the creative economy.