In the election campaign, addressing your audience at meetings and distributing leaflets in public places is no longer enough. Today, political life is taking technological devices by storm to spread the scope of its message to the electorate. Digital has become inevitable.
Digital tools and social networks have gradually turned into compelling devices designed to breathe life into politics at any time of the day and night, seven days a week. For actors in this field, these innovations also promise great prospects for making their voices heard.
My number, it is now necessary
For several years, notably with the election of Barack Obama in 2008, the political sector has also incorporated digital marketing into its operations to connect with its audience and hope to increase its share of the electorate. But today, organizing citizens’ actions and building a committed movement is no longer limited to creating a Facebook page.
A digital presence strategy must be developed to ensure the proximity that citizens expect and also to ensure more competitiveness: it will be for those who are most innovative and most standardized.
With this censored digitization (because it’s not a question of publishing everything and anything), credibility and transparency are prioritized. For those who are involved in civic life, it is an opportunity to promote more open politics and start a dialogue with young voters who do not necessarily use traditional media (television, radio, newspapers) to learn about political news.
It remains to use these digital tools wisely. You have a coherent speech. Listen to the desires, expectations and needs of the audience by analyzing the comments or messages received. Or be flexible and don’t be afraid to direct the campaign according to the data and feedback collected. These are actions that will have the effect of creating a strategy that will maximize the dissemination of ideas, sometimes opening discussion but above all encouraging Internet users to make decisions.
Another important component: time planning. Especially in our time when our attention is drawn from all sides and sometimes makes us indifferent to certain news. It then becomes necessary to record the critical stages of communication in time so that the ideas persist in the minds of the public and in the long run, are expressed in the ballot boxes.
Apps make it their favorite case
To facilitate this digital transformation, innovative companies have embarked on the development of packaging platforms. Because yes, investing your communication efforts in political campaign programs makes it possible to reconcile action, commitment, and results!
Surveys have given way to dashboards that allow you to view social and economic data, perform a comprehensive analysis, create a route strategy for door-to-door meetings or even organize your phone call with pre-made scripts. The benefits are multiple:
- Reach more people while controlling your budget;
- increase efficiency and results;
- Make better use of your time: less to run the organization and more to get into really concrete actions;
- monitoring and qualification of communications;
- data collection and analysis to be able to perform better in the field;
- raising awareness more widely;
- building a relationship of trust and closeness with interlocutors;
- Enjoy a real experience that will lead to the knowledge of the audience.
The whole point of this campaign software is to identify goals to be achieved with levels and feedback before making decisions: continue in this direction or change the strategy to make it more efficient.