6 ways to improve your email marketing strategy in the next 60 days

Email is a revenue generating machine. It reigns as the strongest marketing channel in terms of ROI, bringing in $38 for every $1 spent. What’s more: It converts customers 40 times more than social media.

But just because you have less email content and a subscriber list doesn’t mean you get the most out of your email marketing campaigns.

In this post, we’ll look at 6 things you can do to improve your email marketing by boosting subscriber engagement, improving your click-through rate, and curating more compelling content.

How do you develop an email marketing strategy?

First, you need to make a plan based on what you hope to achieve. Emails meant to nurture leads should be treated differently than emails used to increase engagement and conversions.

When planning your email strategy, you should ask yourself the following questions:

  • Who do you send your emails to?
  • What is the reason for sending your emails?
  • What types of emails will you send?
  • How do you want your emails to look?
  • How often will you send emails?

After you’ve decided how you want to build your email strategy, follow these email marketing tactics to make your campaign a success.

1. Use personalization to retain customers

More than 75% of email revenue is generated through triggered and customized campaigns rather than one-size-fits-all campaigns, according to the DMA.

However, personalization is a necessity for customer retention. We all know that keeping an existing customer is cheaper than getting a new one. Personalization nurtures your customers, keeping them engaged and interested in staying relevant and specific to their needs.

So how do you customize? You can post:

  1. Cart abandonment reminders display products related to subscribers
  2. Custom text that leverages customer data you’ve collected
  3. Website specials/images that make emails seem very relevant

Remember: the assignment must be personal. Make sure your copy is read as if it was written for a human, not just an inbox. to read

2. Create subject lines that improve conversions

Just like the headline in traditional text writing, your subject line is the only part most people read. In the case of emails, this is what determines whether or not she opens them.

Of all the personal data you can collect for targeted emails, the most important one is the subscriber’s first name. Subject lines with a first name have a 26% higher open rate.

Pay attention to the length when writing the subject line. 50% of devices are open on one, and iPhones can only display 35-38 characters in portrait mode – so aim for subject lines within 17-24 characters. And try to stick to 3-5 words.

If you need killer subject line suggestions, here are twenty to get you started, along with hard data-backed subject line best practices.

3. Try hash automation

Once you know a thing or two about your customers, it’s time to segment them into categories based on their behavior, interests, and where they are in the buyer’s journey. Use behavioral segments to segment users based on how they have interacted with your website in the past.

Segments and behavior data can then be used to run automated emails that deliver the most relevant content to you exactly when it’s needed most (such as a subscriber’s birthday, after a purchase, etc.).

4. Personalize with dynamic content

Campaign Monitor tools make it easy to customize your content to suit different customer segments using simple drag and drop tools.

How do you do this? Dynamic content allows you to customize anything in an email message based on the recipient.

With this type of personalized email content, you can boost the relevance of your messages so that email marketing generates clicks (and sales) without having to invest hours of time creating several different individual campaigns.

5. Take advantage of user-generated content

A great way to increase engagement in your email campaigns is to ask your customers to submit User Generated Content (UGC). Not only does this give your customers a chance to interact directly with your brand, but it also influences other people to make purchases themselves. Adweek reports that 85% of Peopleay’s UGC are more likely to persuade them to buy than they are with images of a brand or company.

The best way to run a successful user-generated email strategy is to use a hashtag. You will promote the hashtag in your emails and ask your customers to post hashtag pictures of themselves on social media using your products.

6. Promote social participation

There are other ways to integrate your social media and email marketing strategy to improve all your campaigns. You can use social media to grow your email list. You will achieve this by posting something to your followers or running an ad using the signup form.

On the other hand, you can also use emails to encourage your contacts to follow you on social media. Many emails include social icons in the footer that allow customers to see your social channels. However, you also need to design your emails so that your customers can share a copy of your message on their social channels. This will help you gain visibility and increase interaction with your contacts.

Leave a Comment