Today, Samsung is kicking off a week-long “Discover Samsung” event, powered by NFTs and a scavenger hunt across their Discord community.
Samsung launched the Discord community, or server, in June. Earlier this year, they also opened a presence on Decentraland called Samsung 837X, and that site will host virtual events throughout the week.
By connecting multiple metaverse touchpoints to other legacy digital channels such as Samsung.com, the brand is demonstrating how these emerging experiences can bring young consumers to traditional fall sales events.
– Advertising –
read the following: 4 Key Strategies to Launch the NFT Brand
Look for the evidence. Fans of the brand will receive a series of three questions on Samsung’s Discord server. They will find answers to questions somewhere on Samsung.com or Discord.
Once this part of the game is complete, Discord users will submit their MetaMask wallet address on Discord for a chance to win NFT discounts worth up to $500 on Samsung products.
NFT and price. Participants will have until 5 p.m. ET on September 14 to answer questions. The next day, Samsung will deposit NFTs to the user, and each NFT will have a value assigned randomly from $0 to $500.
Attendees will then be able to redeem their NFT for an online certificate to use when purchasing Samsung products during the event.
In addition to everyone who gets an NFT of a certain value, 30 winners will receive other prizes totaling $10,000 in gifts.
Metaverse business events. Samsung will also hold sales events at the Samsung 837X. These live events will feature products drawn from real users’ wish lists on Samsung.com.
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Why do we care. It’s not just about putting a flag in the metaverse. Instead, it’s about what brands do once they get there and their customers.
This metaverse campaign contains familiar lottery elements that have been a part of marketing for ages. There are other discounts and prizes that also look strategically like loyalty programs. This promotion updates the strategy by making it fun with a digital scavenger hunt that engages members of the Metaverse community on Discord and Decentraland.
Macy’s and Old Navy also dropped NFTs as part of seasonal celebrations. Post special clothes for virtual pets. The promising executions are part of a longer, multi-stage roadmap – the kind Under Armor is laying out for 2022, 2023 and beyond.