How to use the free SEO tool

With all the options available in the market, deciding which SEO tools to use can be a bit confusing.

There are many tools for keyword research, competitive analysis, keyword ranking and all the other tasks we do as SEO professionals.

The number of SEO tools available continues to grow, and it can be difficult to know which one is right for you.

– Advertising –

This answer depends on many factors, including budget, team size, business structure, and your website.

Do you run a blog or e-commerce store?

Are you in an agency or at home?

The list is long, and you don’t want all of these options to give you analytical paralysis.

Google Keyword Planner is one of the most popular keyword research tools and has been around for a long time.

The advantage of using Google Keyword Planner for keyword research is that it is free and uses data from Google.

If you don’t know what to use, Keyword Planner is a safe bet that can provide value to just about anyone.

In this article, we will look at how to take advantage of Keyword Planner for your keyword research needs.

What is Google Keyword Planner?

Google Keyword Planner is a free tool that helps digital marketers with their research efforts, most popularly for search, paid, and organic campaigns.

It highlights different types of ‘keywords’ or ‘search terms and terms’ related to your business.

Keyword Planner estimates the monthly search volume for certain keywords and how much it will cost to target them with a paid campaign.

And while the original goal of Keyword Planner was paid search campaigns, the tool is of value beyond simple search engine marketing (SEM).

SEO professionals have been diving into this free tool for years as a free keyword research resource.

Why use Google Keyword Planner for SEO?

Google Keyword Planner provides the ability to search for information about keywords for free.

Many tools require a paid subscription, but Keyword Planner is a free alternative that lets you do some keyword research.

Keyword Planner has many benefits, including the ability to find new keywords related to your goal and the number of times consumers search for it each month.

If you don’t have access to paid tools yet, Keyword Planner can help you decide what’s important to you in a keyword research tool so you know what features to look for when you shop later.

Now, let’s go through the steps of setting up a keyword planner and get you one step closer to keyword research goals.

1. Create an account

First, you must have a Google account to take advantage of Google Keyword Planner.

If you already have an account, you will need to log in.

Image from Google, August 2022

2. Sign in

Once you have created your new account, login to Keyword Planner.

3. Choose spot

When you log into Keyword Planner, you will be presented with two options, ‘Discover new keywords’ and ‘Get search volume and predictions’.

If you are not sure which option to look for, go ahead and try one of the options!

Discover new keywords

Discovering new keywords is a great option when looking to expand on keywords, phrases, or topics you cover for your industry.

You can also use your domain URL to filter out suggestions that don’t match your business.

This will give you ideas for relevant keywords, monthly search volume, annual change in demand, level of competition, and CPC.

You have the option to expand your search to include other keywords to give you more variety in your keyword ideas.

You can also narrow it down to required criteria for location, language, and deadlines.

If you want to be more precise, based on your research topics, you will have the option to improve with options such as brand or not, new or used.

Get search volume and predictions

This interface is very similar to the New Keyword Discovery user interface (UI).

One of the biggest differences here is that you enter the exact keyword(s) you want to search for, and the finder gives you other ideas.

Once you submit your keywords, search volume, three-month change, annual change, degree of competition, and higher CPC rates.

We’ll move on to using Discover New Keywords.

Keyword Planner ListImage from Google Keyword Planner, August 2022

4. Define your criteria

Now comes the fun part!

You have two options to start the search.

One is to search with keywords or start with a website URL. If you are a completely new site and know some of the competitors in the space, you may want to take advantage of their success to help guide your strategy.

Using the “Getting Started With A Website” feature is a great option for this.

It provides the accuracy of the entire site or a specific page and site.

Keyword Planner Discover new keywordsImage from Google Keyword Planner, August 2022

5. Get your data

We will make use of the ‘Discover new keywords’ option for [cookies] To see what level of data we can achieve.

You can see for the keyword [cookies]Keyword Planner provides us with keyword data and related ideas.

If you want more detailed information, you can change the location and date range, add to your search scope, and narrow your options.

Now that you have all this great data, you might want to share it; And we have two options for that.

You can download the data via CVS file or Google Sheets in the upper right corner.

This will give you more flexibility in processing and filtering data according to your needs.

Keyword Planner Get your dataImage from Google Keyword Planner, August 2022

While this guide sheds some light on the features available in Google Keyword Planner for SEO, there is a whole world of information about other functions a keyword planner can provide – whether for SEO, paid marketing, or simply marketing. general learning.

You can always look at the documentation provided by Google.

You are probably already familiar with Google Keyword Planner, and you are ready to try something new.

In that case, check out 24 of the best Google Keyword Planner alternatives by Eli Schwartz.

There are hundreds, if not thousands, of tools on the market to help you achieve your goals, but getting started shouldn’t seem impossible.

Get started with Google Keyword Planner today and get one step closer to achieving your goals!

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Featured Image: Monster Zstudio / Shutterstock

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