21335 Motorized Lighthouse is one of the most expensive LEGO Ideas sets, and that budget runs from the bottom up.
In a recent interview with the design team behind LEGO Ideas 21335 Motorized Lighthouse, along with admired designer Sando Quattrini, he explained how the model’s budget of £259.99 / $299.99 / €299.99 was used, and revealed that the team “did their best”.
“We had this opportunity to put some kind of real luxury into everything, like a dark blue baseboard, and we did it all,” said Samuel Johnson. “Sandro created this great looking motorized beacon—it’s in the name, so we couldn’t make a non-motorized beacon.
“We wanted to give those 10,000 people who voted for them, as well as say another 400,000 people likely to buy the set, an authentic headlight experience with rotating light on them – a first for LEGO headlights.
“The electronic parts that LEGO products use are the most expensive items we make, and if we want to create a great building experience, we also need bricks. If we lower the price of this set, say $50, you’ll only get the light, instead of the lighthouse!”
These electronics control the rotating light at the top of the building as well as additional light bricks to give a warm glow to the cottage on the rocks. It is contained within the cliffs, but the battery port can be accessed by removing a portion of the rock.
“We went back and forth, between me, Luca and our Marketing Director about the value we wanted to give people. If someone was going to invest in a LEGO set, we wanted to give them what they deserved and this is just one of those sets that we really wanted to give away.
“It’s a bit like an old hunting shop, where we put everything into this set, and with this set, we really wanted to give as much as possible, and stay true to Sandro’s creativity.
Right out of the design process, Luka started after figuring out how to outfit this chassis with a motor, we explored lightweight bricks, and we explored counterweights that could create crazy jobs to see what was actually possible.
“For someone who wanted to display and use them for a long time, the drums were perfect for that, and I think this is only the second set that the drums have come into – the first was a technical set.”
In terms of value, plus electronics, the 21335 Motorized Lighthouse comes with 2,065 parts, including a new Fresnel lens block and two mini shapes For £299.99 / $299.99 / €299.99 Samuel Johnson quote (via Jay’s Brick Blog) suggests that the electronic parts are worth About $50 – although it should be noted that this is probably only an estimate and should not be taken at face value.
With a clearer idea of how to budget the 21335 Motorized Lighthouse to account for the mechanical aspect, the new LEGO Ideas set is now available from the official online store for £259.99 / $299.99 / €299.99
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