Toast Studio powers Quebec’s search engine Coveo | Information Isart

September 6, 2022

Toast Studio, which specializes in the production of branded content, was recently commissioned by Coveo, the market leader in personalization platforms for digital experiences powered by artificial intelligence (“AI”), to work on both the outreach campaign and the production of original content for the brand.

Market leader Coveo helps customers deliver unforgettable experiences in the new digital economy. Coveo offers search, recommendation, and personalization solutions for e-commerce, customer service, websites, and the workplace.

Therefore, he accompanied Toast Coveo for the past few months in order to increase her fame. Thus the goal was to increase its visibility with potential B2B clients. The results speak for themselves: Toast initiatives generated more than 50 million impressions, all thanks to a mobile identity retargeting campaign at an event in Las Vegas, in Shop Talk. Thanks to accurate targeting techniques that allow to reduce the number of hits per click, results are achieved 15% higher than the set of goals.

What we immediately liked about Coveo was the huge potential to showcase this brand in Quebec to support its growth and thus the recruitment of new customers. This is the entire philosophy of Toast Studio: We want to be more than an agency for our clients. We want to be a business partner that accompanies them in their growth, understands and evolves with their business challenges,” states Alexandre Gravel, Co-President, Strategy, Toast Studio.

With their great understanding of digital issues and their team of professionals in all areas of communication and marketing, Toast Studio has supported us in our desire to make Coveo a global leader in search solutions. Their initiatives have produced tangible results that translate into a significant increase in our business Lead. “I am convinced that this working relationship will take us far,” said Sheila Morin, Executive Vice President of Marketing at Coveo.

In addition to this awareness campaign, Toast has also produced a content campaign for Coveo. The agency has created a series of how-to videos for several Coveo products. Created in an animated design, these videos provide a great overview of all that Coveo has to offer its customers. Toast also accompanies Coveo on several shoots outside Quebec as well as on setting up an in-house photography studio.

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