Metaverse The Sandbox and car manufacturer Renault have entered into a partnership agreement to create a virtual car experience for users of the metaverse.
The partnership, announced Monday, will allow Metaverse users to experience vehicles in virtual space. As part of this latest partnership, Renault will also launch marketing campaigns with several brands on The Sandbox platform.
The automaker said after the announcement that it is dedicated to using the many opportunities created in the virtual world to power next-generation machines and will focus on virtual reality, gaming, NFTs and Blockchain.
“The new digital journey our company is preparing aims to provide customers with a broader brand experience and make them aware of itWhere the agreement was signed, said Stephane Dublas, CEO of Renault in Korea.
Sandbox also said that the two parties now intend to build a long-term relationship to attract potential users, especially young people who are familiar with the digital world.
According to Cindy Lee, CEO of Sandbox, the alliance will focus on delivering innovative experiences for integrating vehicles and digital assets in Sandbox.
“This partnership is an excellent example of the collaboration that Sandbox can develop without any industrial boundaries.She said.
Over the past few months, Sandbox has been encouraging its investors, partners, and developers to get more creative and empower people with virtual land to create their own virtual environment.
Game platform metaverse also plans to offer a game station with 5,000 games by the end of 2023 and has already established in-game business opportunities, allowing virtual recruitment.
In an effort to accelerate metaverse adoption, the gaming platform has recently entered into several investment partnerships. The Sandbox and LOTTE WORLD, South Korea’s largest theme park, entered into a partnership in July.
The Sandbox said it will exploit the intellectual property rights of LOTTE WORLD content to launch NFT Games Global. The gaming platform also revealed that its partnership with LOTTE WORLD tends to offer many experiences capable of expanding the adoption of space.
Renault is now joining forces with many other major organizations in the metaverse to develop innovations and features to bring people experiences they’ve never seen before.