As the new school year begins, business professionals in Quebec are preparing their business plan for the next year. The turmoil of the past two years has forced organizations to rethink their priorities. According to our review of trends in Formations Infopresse, communication, marketing or developing skills related to “knowledge” are the issues you will have to overcome in the coming months, whether you are a manager or an employee.
Posted at 4:00 PM.
Communication: back to basics
All organizations are buried in the same problem: Channels of communication expand while attention span shrinks. consequences ? The gap is widening, and external and internal customers are breaking up. Regardless of department or goal, the challenge today is to get back to basics. How ? By rethinking methods to create useful and relevant content. Try summarizing your organization’s history in 50 words instead of 500 or 5000. You’ll see the challenge this represents. At present, the only winning result is simplicity, accuracy and brevity. However, many organizations strive at all costs to highlight their actions, rather than highlighting the only true star of any effective and engaging communication: those they are directed to. Professionals who will be able to do a good job over the next few years will have re-learn how to replace, adjust and oil their contact mechanisms.
Beat the new competition and find your goal
Customers have tremendous power in making decisions about the products and services offered to them relentlessly, from waking up to sleeping. Talking about products and services, let’s also talk about ideas and concepts, stadiumsand funding requests. the challenge ? Activate all imaginable tools of influence to reach the minds and hearts of these consumers, potential business partners or civil societies. Strategic content creation, data exploitation, media strategies, public and media relations, business development, art spit And that negotiation requires human and tactical skills. Knowing yourself is the key to understanding others better. Understanding others better is the basis for excellence, transforming behaviors and, above all, creating a clear attitude and then outlining an environment of trust, conducive to lasting support.
Digital Marketing: Be at work, not under pressure
Imagine the following scene: Early in the morning, a team of construction workers arrive at the site of a new apartment tower. Everyone is passionate, has a lot of will and has a good reputation in their field of expertise. After just a few minutes, everyone found that only half of the tools were available. By switching to a digital environment, it is necessary to master the implementation of concrete plans, and then have the best tools, if not the best resources, to build promising and profitable strategies. Social Media, Web 3.0, SEO, Digital Campaign Tools, Website Redesign, Automation, Data Mining: Once mastered, digital marketing is the most amazing tool to bring your aspirations to life.
Dealing with limited budgets and resources
Tired of “inspirational” conferences and videos that have nothing to do with your reality on the ground and your (small) budget? In Quebec, the majority of organizations face limited resources and budgets. This observation requires doing things differently: like identifying and then grabbing the best solution, and being able to maneuver appropriately, without too much damage, through the amazing field of possibilities. Assign resources and tools at your fingertips. Identify strengths, weaknesses and opportunities for improvement. Do some real soul searching. Once you have identified your organizational inefficiencies, in micro (eg, enriching the user experience of a transaction page) and macro (eg improving your resource awareness), take action.
Looking for a new beat
The balance in reorganizing work, among other things due to the direct and side effects of COVID-19, always seems more complex and dangerous. Including in terms of creativity and innovation. Managing priorities and departures (retirement, burnout, green grass at the neighbor) affects operations (if any!). It also affects continuous improvement processes and the ability to assess their suitability and question their level of performance. How, as a professional, achieve the liquidity of operations? By automating certain practices, including light but repetitive tasks. Also, collaboration, use of certain tools, learning new management skills (processes, change, time, priorities), quality of internal communications and the ability to delegate.
Develop your career and skills
Getting a job is one thing and keeping it is another. Once these assets are consolidated, how can you bypass this rule? How are you advancing in your career, including in the organization in which you are developing? Good news, leadership can be learned. Gain confidence, too. Mobilize and progress in goodness and cooperation as well. Authenticity, inspiration, influence, employee-to-manager transformation, collaboration, developing new skills, companionship, time and priority management, as well as the ability to skillfully maneuver the art of negotiation, are all essential lessons to take advantage of these changes.