Localities accelerate the digital transformation of tourism | tourism

HANOI (VNA) – Localities across the country are accelerating digital transformation to make breakthroughs in the tourism sector.

Businesses in Ninh Binh Province (North) provide tourism information through websites, the Provincial Tourism Ministry portal, the Regional Information Center for Tourism Promotion and social media platforms such as Facebook, Tiktok, Youtube and Zalo.

Regions looking for new avenues for post-Covid-19 tourism through digital transformation. Photo: Vietnam

Provincial Department of Tourism Director Boi Van Manh said the challenges of digital transformation of tourism have not yet been met and that measures are needed to overcome them.

In order to make tourism a mainstay of the economy and Binh a major tourism center in the country, the province will digitize the sector’s statistical indicator system based on big data while linking the local reporting system with reports between provinces and citizens.

Boi Van Manh proposed several solutions, including educating local authorities and business owners on digital transformation, linking the database to sites, improving infrastructure quality and service quality. issues.

According to him, it is necessary to link state tourism management bodies from the local to the central level and travel companies in order to jointly develop the smart tourism ecosystem.

He said industry players need to understand that digital transformation is not just about technology, but also about management, approach and marketing.

Localities accelerate digital transformation of tourism hinh anh 2Double decker bus tour of Ho Chi Minh City. Photo: VNA

Ho Chi Minh City Tourism Administration Deputy Director Lê Truong Hiên Hoa said the department is embarking on the 2020-2030 Smart Tourism Project. Recently, the huge southern city has also applied digital technology in management. As part of the project, the department has created a database on tourism services and improving experiences for tourists and residents.

The official added that the city also launched a smart tourism application on Android and iOS, updated its portal and launched the city’s tourism promotion website at www.visithcmc.vn.

Updates of tourism activities are published regularly on social networks such as Facebook, Youtube and Instagram. Tours are also offered on e-commerce platforms such as Shopee and Traveloka. – VNA

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