7 pillars to improve your website

Do you have a website and want to increase its visibility? You need to find the best SEO strategy to stand out from the competition! But do not forget that in the face of the constant development of search engine algorithms, it is necessary to regularly modify your web content and regularly adapt it to various changes. To avoid getting lost, these 7 pillars will help you get additional organic traffic and improve the positioning of your pages…

1. The technical side of your site

Pay special attention to the technical side of your site, as some elements must be constantly monitored and improved:

  • site navigation;
  • Organize content: Effectively alternate videos, images, and texts;
  • page URLs;
  • Templates or templates for your platform;
  • display on mobile phone;
  • SEO related tags should be present on all pages;
  • Hosting and uploading time.

2. Choose the right keywords

To optimize web content well, find the right keywords that meet the needs and expectations of your target. By finding answers to their queries, your visitors will eventually become loyal customers.

So consider getting to know your characters better, do research on how to present their queries, and make sure you choose your keywords well to deliver results that meet the expectations of your target audience. Some SEO tools will help you find long-tail, relevant keywords. You can also interact with your loyal customers to better understand their needs.

3. Links from eligible websites

In order to improve your SEO, work on links from qualified sites in your field, not only to improve your SEO, but also to promote your site. To avoid potential over-optimization, he prefers a few links from high-quality sites, rather than a large number of non-quality links.

You can get natural external links by producing high quality non-promotional content that encourages other sites to create natural links to your content. Did you know that some popular websites accept guest posts? think about it! Thus you will have the opportunity to intervene as an expert on your topic.

4. Improved typing

Your keyword phrase should end in the main places that search engines like:

  • Your short introduction as it will be incorporated from the first line;
  • Your article title or H1 written at an appropriate length;
  • Your meta description and title tags;
  • a few H2s and H3s;
  • The content is frugal.

Also, choose different related phrases to make your topic visible to search engines.

5. Text length

Whether it’s for a standard web page or for a product sheet, have you often been told that the minimum word count will be 300? And this for the blog depends on the field of activity of your company and competition? In fact, there is no standard word count format for SEO! To improve your position, feel free to refer to the pages of your competitors who are placed in front of your site. If these contain more words than yours, this means that you may need to lengthen your articles.

6. Editing strategy for the chosen keywords

The topics you choose should be related to the main phrases that interest you. Prepare your editorial strategy and make sure you publish various articles frequently to attract many visitors who will later become your customers. Also consider creating an editorial section if your site does not have one.

Your topic titles must contain your keywords in order to be optimized for the web. For inspiration, consider headlines:

  • Contains phrases explaining the content: It’s all about…procedures…;
  • Answering frequently asked questions from readers: Why how…? ;
  • Ad listings: X of steps for…, X of tips for…

In any case, take the time to find different topics for the following weeks or months. Then distribute it in your editorial calendar to better organize your assignments, to be more efficient and to reduce the risk of white page syndrome.

7. Share old pages

We can never say that enough! Sharing your pages boosts your reputation, generates traffic and encourages the creation of inbound links! But remember before you update your old pages for better natural references.

All of your content, whether old or new, is fun. So you should keep and improve it instead of deleting it for not caring. To bring it up, all you have to do is improve your SEO for these articles. This way, you will be able to get a better return on investment.


It is essential to adopt a search engine optimization (SEO) strategy to improve your website and appear on the first page of search engine results. After you’ve found the keywords you want to position yourself on, take the time to study the competition, especially the one that’s right in front of you. Analyze the number of words written, the frequency of key phrases, and the different topics covered. Aside from your editing strategy, pay special attention to the technical aspect of your site.

If you want to learn more about natural referencing optimization techniques, set up an SEO strategy for your website and master the first page of Google, this training “Natural Reference Fundamentals”, a unit of the course that sees “Developing Your Business with Web Marketing” , available now!

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