Are you just looking for a CDP? So you’re a train in the back! Direction Information Services

The task is not easy for data managers and IT managers due to the current craze for customer data platforms or CDPs. If you already have a Data Master, why invest in a CDP? Is CDP sufficient to guarantee qualitative data? What about qualitative ideas and campaigns? The Black Tiger Master data platform combines CDP and MDM functions in a unique way. Ensuring market leadership.

Perfect stack data?

First, you need to select the ideal data set for your business to use the data and turn it into a better customer experience and higher revenue. Start from the beginning. CDP and/or MDM? And what do I need?

How can CDP help me?

For marketers, the focus is on Activate customer data Through analysis, personalization, advertising targeting and optimization of targeting their messages and offerings.

So they need a Customer Data Platform (CDP) that collects, manages, and activates customer data from all possible sources – first, second and third party data. In other words, CDP collects data about your customers and how they interact with your brand, builds an overall picture of each customer, and makes it easy to connect that data to external systems. Once you create your own profiles and target groups, you use platforms like Google or Facebook, via email and SMS marketing tools, personalization software, business intelligence tools, or customer service apps. Your customer base.

But don’t forget that it takes quality data : Clean, accurate, and high-quality data. ‘Trash in the trash outside.’ It is no different in the case of CDP.

Focus on master data quality

Finally, we come to the field of master data management, i.e. the processes and systems that ensure consistency, accuracy, management and governance of an organization’s master data. MDM processes are usually back-end technical processes and manage a wide range of data: for example, CRM data, but also ERP, production data, etc. These MDM processes collect, clean and organize data from all sources to have a single data set, organized in a way that can be used later in the organization. A unique vision for each unique customer.

From a marketer’s point of view, master data is only very useful if you can access, visualize, and activate the data as campaigns. Which brings us back to CDP!

Master data platform: no need to choose!

Black Tiger Belgium has developed the “Master Data Platform”, which combines CDP and MDM functions. Malcolm Hooker, Senior Analyst at Gartner, conducted the analysis and concluded that “a platform that provides MDM and CDP capabilities is a unique offering.”

With 30 years of international experience in data quality, Master Data Platform integrates data quality into modules for business enabling and optimum compliance through an optional GDPR module.

Want to know more about Black Tiger Belgium’s master data platform? You can find all the information over here.

First, you need to select the ideal data set for your business to use the data and turn it into a better customer experience and higher revenue. Start from the beginning. CDP and/or MDM? And what do I need? For marketers, the focus is on enabling customer data through analytics, personalization, ad targeting, and optimal targeting of their messages and offers. So they need a Customer Data Platform (CDP) that collects, manages and activates customers data from all possible sources – first, second and third party data. In other words, CDP collects data about your customers and how they interact with your brand, builds an overall picture of each customer, and makes it easy to connect that data to external systems. Once you create your own profiles and target groups, you use platforms like Google or Facebook, via email and SMS marketing tools, personalization software, business intelligence tools, or customer service apps. clients. But do not forget that this requires high-quality data: clean, accurate, high-quality data. ‘Trash in the trash outside.’ It is no different in the case of CDP Finally, we come to the field of master data management, that is, the processes and systems that ensure consistency, accuracy, management and governance of the company’s master data. MDM processes are usually back-end technical processes and manage a wide range of data: for example, CRM data, but also ERP, production data, etc. These MDM processes collect, clean and organize data from all sources to have a single data set, organized in a way that can be used later in the organization. Unique offer for each unique customer. From a marketer’s point of view, master data is only very useful if you can access, visualize, and activate the data as campaigns. Which brings us back to CDP! Black Tiger Belgium has developed the “Master Data Platform”, which combines CDP and MDM functions. Malcolm Hooker, Senior Analyst at Gartner, conducted the analysis and concluded that “a platform that provides MDM and CDP capabilities is a unique offering.” With 30 years of international experience in data quality, the Master Data Platform also integrates data quality into modules for business revitalization and optimization thanks to the optional GDPR module. Want to learn more about the Black Tiger Belgium master data platform? You can find all the information here.

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