▷ How to promote your blog like a pro?

Whether you are planning to start a blog or have been producing content for a while now, promotion is the key to getting more interest from visitors. Your blog needs it just as much as you need air to breathe. Discover the basic strategies to promote your blog like a pro…

Use Pay Per Click (PPC) Ads

Did you say PPC? PCC or Pay-Per-Click is a form of advertising where you pay a fee every time someone clicks on one of your ads. The most popular PPC advertising platforms are Google Ads, Microsoft Advertising, and Facebook Ads. However, given the volume of searches and the number of options, Google is the most used for any PPC campaign.

One of the great benefits of PPC is that it allows you to target your ideal audience based on:

  • Key words;
  • interests;
  • geographic location;
  • specific behaviours.

It goes without saying that SEO is essential to your digital marketing campaign, but this process takes a lot of time and effort. With PPC, you can expect results almost immediately. Once your pay-per-click campaign is active, your ads can appear at the top of search results for the keywords you choose within a few hours.

Use of natural references (SEO)

Natural referencing or search engine optimization (SEO) is part of a larger online strategy aimed at Improve your search traffic of your web content. If you don’t rank highly, you guessed it – your website won’t get any traffic. This means that your site will struggle to generate sales and leads for your business. Organic SEO is important because 75% of people don’t even click on the first page of results. Moreover, its advantages are numerous:

  • targeted movement With SEO, the visitors you bring to your site are more likely to actively search for your products and services;
  • Long term results – SEO can leave you long-term sites and rankings in the search engine, unlike PPC which often gives short-term results;
  • High ROI SEO offers the highest level of return on investment (ROI) than any other form of marketing;
  • Increase brand awareness – Through online marketing and search engine optimization, you can improve the visibility of your brand;
  • Stronger user experience: From fast loading speeds to easily navigable menus and a clear site structure, a good SEO strategy improves your user experience (UX) and makes it easier for search engine crawlers to crawl a site;
  • Cost Effectiveness: SEO remains a profitable marketing strategy because it targets users who are actively searching for your products or services.

Use email marketing

The blog promotion process usually goes like this: you write and publish an article on your website, post it on social media and, if there is space, post it in newsletters. Then you wait for Google to index the article and hope for a good standing on the search results page.

Of course, your blog content is key. Blogging helps you gain attention online, build your authority, and rank in search results. If one were to use a metaphor, the blog would be pasta. Email marketing is cheese: it’s the vital ingredient that gives the flavor, and that really makes everything work. When you have your blog, add flavor with email marketing.

Thanks to email, you build a relationship with your visitors and encourage them to come back regularly to learn more. The more updates you make, the more traffic you get and the higher your sales. To achieve success in your strategy, there are many email tools (free and paid).

Be where you aim

Getting involved in the targeted internet community is a smart move. But you will need to provide real value to see results. Users do their own research, read product reviews, and research recommendations before making a decision. So online communities are starting to play a major role in this process.

Brands use these communities to identify and trust potential customers, and build a stronger personal relationship with existing customers. With that in mind, there are communities you can start with, including the free ones like Facebook, Twitter, or even LinkedIn, that offer community-like features.

Finally, remember to manage your company’s social networks well to increase brand awareness. It also increases the likelihood that other sites will link your content to theirs. But creating social media content takes time! With the right tools, you can save a lot of time and create epic content in minutes.

Now you know what you have to do! If you need more training in this area, take a look at this online marketing training.

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