Essential Cyber ​​Security for Email Marketing

80% of advertisers use email marketing to reach their goals and increase ROI. But sending out thousands of emails per week can be risky. In particular, when the aspect of cyber security is not well mastered. You can achieve just the opposite of what you hoped for, even causing you to quit. Here are some cybersecurity recommendations for securing bulk email messages like email.

What is email marketing?

Email marketing is a form of direct online marketing that uses email to promote products or services. Participates in all stages of the marketing procedure: launch, promotion, information, loyalty, etc.

So it can be used:

  • To inform its customers of a new product or service,
  • To keep them informed of a possible price change or a change in the method of distribution,
  • To restore the corporate image
  • or to achieve other purposes.

But what is the first essential element of email marketing? It is the database.

How does email marketing work

Email marketing has a fairly simple process that consists of 3 steps:

– Create a database of email addresses.

Segmentation of customers according to certain criteria such as age, gender, location or purchase volume.

– Cargo automation, control and modernization.

Thus, email marketing is a procedure that involves manipulating a lot of personal information: addresses, email address, age, gender, purchase history, etc. In short, anything that might interest hackers.

But what are the cyber security threats related to email marketing?

Cyber ​​security risks associated with email campaigns

They are few in number, but their consequences are devastating.

1. Cheating

In a scam, hackers impersonate the company to claim ID or other sensitive information. As a result, the latter loses all credibility with its customers. This is why email security is so important.

Email scams are one of email marketers’ worst nightmares. However, it was sufficient to follow good cybersecurity practices to avoid this.

2. Malware

When malware can infiltrate your email marketing campaigns, a company loses its best customers. Even worse, they could even sue him. An infected email is terrible news that no marketer wants to hear.

3- Impersonation or impersonation

Fake messages are fake emails that appear to be from a company, but were created by hackers. Most of the time, they target customers who have recently made a purchase, or who are waiting for their orders to be delivered. Plagiarism is a potentially serious scam capable of compromising business.

4- Phishing

When phishing compromises email security, the recipients are the victims. The resulting actions are especially dangerous, as they can lead to huge losses of money.

Cyber ​​Security Best Practices for Email Marketing

What is cyber security first? It is a set of measures to protect your personal data from piracy.

Any email campaign should be secured in accordance with good cybersecurity practices. there he is.

1. Educate your customers

“I am excused from being warned.” The well-known proverb of our parents also applies to computer security. Thus, your customers should be warned about the presence of hackers and viruses. By doing so, you are doing them a favor and they see that you are a responsible and reliable company.

The first thing you should think about is email security. Teach them how to recognize spam or infected email. Also warn them of suspicious links and attachments from strangers. If your email marketing campaign is doing well, it is partly due to the vigilance of your customers.

2. Keep the internal systems clean

Although customers are often identified individually, it must be remembered that most cyber attacks find their source within the organization itself.

So the company has to enforce strict rules regarding cyber and email security.

First, you need to prioritize data access. That is, determining which group of people can access what kinds of information? Also, make sure that any employee with access to confidential databases is trained in the rules of the General Data Protection Regulation (GDPR).

3. Filter outgoing emails

You can never be too sure when sending group emails. Whichever type of email solution you choose, always consider adding another layer of protection. Using a firewall to filter outgoing email messages is a relatively simple but effective solution.

Why is this measurement important? These days hackers tamper with software that is able to intercept outgoing emails and add viruses or malicious attachments to messages.

4. Invest in a suitable security solution

You must start your fight against hacking from the root. Imagine that your ISP is under attack and the entire network is affected. Antivirus software will not help you in this case. On the other hand, a VPN app can act as a shield to circumvent the attack. There are different recommendations for this, but think about the best way to protect your network. Smart software like VeePN can give you enough security for worst case scenarios.

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