If you want to become an SEO consultant, you need to train yourself in the natural referencing strategies that will allow you to gain visibility on Google. Discover these few tips to help you get started in this exciting career!
What is an SEO consultant?
First of all, let’s start by defining what is the role and what are the tasks of an SEO consultant.
According to this SEO consultant job description, his main tasks are:
- Perform technical audits of websites;
- Create related keyword lists;
- designing strategies for positioning on search engines;
- Monitor and improve the results of natural reference strategies.
In conclusion, his role is to support the companies he works for, to improve their visibility on search engines such as Google, to help them develop their activity by getting traffic on their websites.
Why become a SEO Consultant?
The SEO consultant profession has many advantages:
- Search Engine Optimization (SEO) skills are in great demand by companies (especially after the spread of the Covid-19 pandemic);
- There are an infinite number of ways to understand SEO and thus thrive in this field;
- Like all web jobs, you can easily work from where you want by working remotely.
Moreover, if you want to change jobs, the skills you gained in natural references will allow you to get real added value in many other web jobs.
However, it is a safe bet that if you are currently interested in SEO, you will be for many years as this universe evolves and offers possibilities!
How do you choose SEO training?
In order to succeed in becoming an SEO consultant, you must on the one hand know the techniques of content optimization thoroughly and on the other hand try these techniques to master the implementation of your SEO strategy.
Therefore, you should start by learning the theory and for this the easiest and fastest way is to choose a training whose content allows you to get an overview of your SEO, while learning how to use this knowledge wisely.
So the SEO training you choose should contain courses on each of the main topics of natural references and during the different modules you can provide concrete examples and cases to understand these optimization techniques.
However, there are so many courses out there and it can be hard to find your way to choosing the one that meets your expectations!
Reading these tips for choosing SEO training will allow you to sort through all the offers available.
How do you train on your own in natural references?
Of course, it is not necessary to choose SEO training to learn! Moreover, the majority of SEO consultants have trained themselves by trying different optimization techniques themselves.
In this sense, you will have to find information about how search engines work on your own to create your first SEO strategy.
Rest assured, there are many websites that specialize in natural references that will teach you all the main points of SEO.
In parallel with theoretical learning, it is important to put your knowledge into practice by creating different projects/websites on different topics.
In fact, building your own websites is a key point in your SEO training, because you will see for yourself the effects of your optimizations as you learn about the different tools on the market.
In addition, all SEO consultants have their own methodologies for designing and implementing their own SEO strategies. By experimenting with your techniques on your websites, you will create your own optimization methodology.
How do you find your first job as an SEO consultant?
To find your first job as an SEO consultant, you will need to show your level of SEO experience.
This is why having a few projects to actually show during interviews is an excellent option to get your hands on, but also to prove that you really have a certain level in the field.
In addition, there are many SEO certifications that will also allow you to justify your level, including those of the French SEO Association: “SEO CAMP”, already well-known and recognized in the labor market.
The perfect way to easily find a job in SEO is to pass the major certifications in the field of SEO and some first personal projects that will give you materials to discuss during the interview.
When it comes to companies you can apply to, you have several options:
- Applying to an agency;
- apply to advertiser;
- Offer your services as a freelancer.
There is no “best option” for getting started with SEO, but I personally recommend that you start in an agency so you can train yourself by working on several websites, each with different problems and goals.