“Instagram: the vanity fair” will be shown on TV on Tuesday, August 30, 2022. Launched just over ten years ago, the social network Instagram has conquered the planet. This comprehensive investigation aired on Tuesday 30th August at 10.20pm on Aarti analyzes the modus operandi of his ascent and highlights its harmful effects.
Two billion active users each month, 100 million videos and photos shared daily: Launched in the fall of 2010, in the heart of Silicon Valley, by Kevin Systrom and Mike Krieger, two students from Stanford University, the Instagram network has seen a massive rise.
Browse on mobile photography development, the app, initially designed for retouching (thanks to its famous filters) and photo sharing, is quickly attracting celebrities and fueling the greed of digital giants.
In 2012, Mark Zuckerberg, the head of Facebook, who smelled his business potential, bought it for a staggering $1 billion. Advertising appeared there two years later, which encouraged an explosion of influencer marketing.
Now, brands are turning to the most followed personalities to promote their products. Stars with millions of subscribers, such as Cristiano Ronaldo or Kim Kardashian, get astronomical income, while at the bottom of the hierarchy, they are subject to tough competition, the “nano-influencers” are content with paid contracts in kind or promotional benefits.
Transformed into a gigantic shopping mall, the network immerses its users with altered visions of reality, between the bodies of young and nudists, the tourist spots that were instantly taken by storm and aesthetic food photos, titled “food pornography.” Consequences: Plastic surgery operations are on the rise among young adults, enriching unscrupulous practitioners, while anxiety and depression progress in an alarming fashion among adolescents, particularly for these uniting ideals.
Lots of testimonials
Noting its excesses, the network has nonetheless found a second wind during the pandemic, becoming a place of artistic expression, intimacy, and battles by minorities.
From his birth to his most recent developments, documentary film director Olivier Lemerre relies on a range of testimonies (influencer Maya Borsali, “Doctor Miami,” social media star surgeon, sociologist Dominique Boullier, author of Instagram without a filter Sarah Frier, but also families of teen victims This tyranny of the image …) to decipher the influence of the network that shapes our lives, disturbs our economy and redraws our relationship to reality, often for the worse.
“Instagram: the vanity fair,” this Tuesday, August 30th at 10.20pm on Arte. The documentary is already available on arte.tv until October 28, 2022.