Europe struggles to arm itself at the Battle of Metaverse

2045, become a metaverse oasis “The most important economic resource in the world”. This universe is a completely virtual – and planetary – game, straight out of a science fiction story Ready player one (Crown Publishers, 2011), written by Ernest Klein, provides a refuge from a real world descended into chaos: energy crisis, global warming, economic stagnation, social problems, overpopulation…Does this ring a bell? The most successful immersive worlds in VR are less terrible to us – with the help of helmets or glasses – parallel worlds with a very realistic design. With their own ecosystem, they will allow our avatars or holograms to socialize, buy, consume, monetize, play and love; In short, to “reconstruct one’s life”, even to make a living there, while enjoying interacting with reality.

Visiting every nook and cranny in your future home before you buy or build it, for example, would be as natural as going to a virtual supermarket to do your shopping and seeing it delivered to you in real life. Ads, of course, will also be part of the scene. A virtual world that brings in real billions of dollars: McKinsey predicts that their annual economic potential could generate up to $5 trillion globally by the end of the decade – “Equivalent income to the third largest economy in the world today, Japan”And the I assure the consultants. Other, more realistic, studies rely on hundreds of billions of dollars in annual sales within five to eight years. After the cloud, artificial intelligence, or blockchain (a technology intended to ensure the security of transactions), immersive virtual reality has become the new craze of the digital society taking hold.

The danger of virtual colonialism

And once again, it is the American Internet giants who are leading the dance of virtualization of the world. Facebook set the pace by rebranding itself as Meta in the fall of 2021 and pumping in $10 billion — annually, until 2030! – Try to be the first to unlock the metaverse planets. His countrymen, Microsoft, Epic Games or Roblox, to name a few, have already entered the fray. Asians, like the HTC Vive, are also in the game. On the other hand, Europe risks colonizing it almost again, due to the lack of fighters. However, Dassault Systèmes, the French No. 1 software and European champion, remains reticent in the face of such a revolution that its CEO, Bernard Charles recently considered, no more, no less, A marketing description of what has been done. The French leader of CAC 40 has been offering VR solutions for a long time with “Digital Twins” Capable of simulating the human body prior to medical intervention or designing an entire aircraft in immersive 3D even before it is manufactured.

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