Solsten raised $22 million to improve the digital experience through psychology

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Solsten announced today that it has raised $21.8 million in its latest funding round. The new round will go toward improving the company’s core product: an artificial intelligence platform that provides insights into the audience’s psychological makeup.

The Solsten product has three main features called Attributes, Navigator and Frequency. Traits determine the main characteristics of the audience through random sampling. Navigator uses information from attributes to help companies identify new audiences and marketing opportunities. Frequency is a smart digital asset manager that helps users predict how new content will perform with their target audience.

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These three parts of the Solsten platform are currently used by a number of gaming companies, including MobilityWare, Mythical Games, Sky Mavis, Super Evil Megacorp, Starbreeze, Tilting Point and Wooga.

understanding people

Joe Chappe, Solsten CEO and Co-Founder (along with Bastian COO Bergmann), said in a statement: “There is a deficit in the level of human understanding of products as they have been manufactured to date. This lack of understanding in relation to humans has led to the behavior being tracked.” Strictly in applications to many unhealthy and suboptimal digital experiences for users as well as businesses through mutual intolerance.When technology is built faithfully, through a deep understanding of the masses using Solsten, dealing with digital products becomes mutually beneficial and profound.

“That’s why, at Solsten, we’re advancing technology’s ability to understand human psychology and sociology while keeping individual users completely anonymous. We support companies building the future of our digital world so they can confidently design the next generation of digital experiences, knowing that both have Great impact on their audience and excellent for their business.”

Convoy led the tour, with participation from Inventure, GFR Fund, Washington Harbor, Sisu Game Ventures, Bascom Ventures, Galaxy Interactive, Dentsu Ventures and Warburg Serres. Jackson Vaughan, managing partner at Konvoy, said of the investment, “Consumers will be better served by Solsten’s actionable insights, while businesses and developers will be able to impact more deeply with their audiences. We are excited to support them again and look forward to seeing how they can understand Solsten for human behavior to revolutionize gaming and all kinds of other consumer technology.

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