Digital advertising platform Araby Ads receives $30 million from AfrikInvest to expand it in the Middle East and North Africa

(Echofin Agency) – Three years after Choueiri media group entered its funding round, a The ArabyAds platform welcomes Africa Invest. This new contributor will support his expansion in the Maghreb and Africa and support him in promoting his solutions to advertisers.

ArabyAds, an Egyptian platform that helps advertisers gain and retain customers and generate income by leveraging its technology platforms for influencer marketing and advertising, pointed On Monday, August 22, after it raised $30 million from AfrikInvest.

Pre-Series B funding was granted through the Maghreb Public Private Equity Fund IV which aims to support small and medium-sized enterprises (SMEs) in North Africa. This vehicle, which provides growth capital to support the regional and continental expansion of companies with high growth potential, completes its eighth investment since its launch in 2017.

We are pleased to welcome AfrikInvest among our long-term investors […] Araby Ads is committed to transforming the digital advertising landscape through its offerings, and is now looking to expand its presence in new markets where it can leverage its platforms to help businesses expand across the world,” said Mahmoud Fathy (photo, left), CEO and co-founder of Araby Ads.

This investment comes nearly 3 years after the last fundraising operation managed by Arabi Ads. A company that helps advertisers measure their advertising and marketing expenditures, while increasing their sales exploratory study $6.5 million from Equitrust, the investment arm of Choueiri Media Group. Funding has been earmarked to enhance the Araby Ads brand, helping it offer new solutions to regional advertisers looking to increase sales through advertising.

As part of this new investment by AfrikInvest, the resources obtained will be used to support Araby Ads’ regional growth plan and enhance its technological capabilities. Founded in 2013 in Egypt, but based in the United Arab Emirates, provides the platform “Accelerate the pace of its international expansion, provide more technology solutions to e-commerce companies, and replicate its model in new geographies, specifically in the Middle East and North Africa (MENA) region and other parts of Africa,” said Julrez Alam, Head of Investment and Strategy at ArabyAds.

Last February, Araby Ads claimed to have made 2021Over 12 million e-commerce transactions for advertisers. While Saudi Arabia contributed more than 45% of the total sales on the platform, the UAE and Egypt together generated more than 20%.

Chamberlain Moko

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