Why Avatar 2 is really a tech revolution for cinemas

Getting out ofsymbol picture The expected arrival ofAvatar: Waterway already represent a A technical advance for cinema and a real challenge for theaters.

Until recently, we wondered about the sudden disappearance ofsymbol picture From the Disney+ catalog. In addition to all the issues this raises on the issue of platforms, this phenomenon was simply explained by Disney’s project to have a James Cameron movie in cinemas very soon. As of September 21, the feature film can be rediscovered on the big screen worldwide.. An effective promotional tool to bring Pandora and Na’vi back into the spotlight before the imminent arrival ofAvatar: Waterway. But not only. In this version ofsymbol picturein the first place, conceals the baptism of fire for our cinemas in the face of a real technical challenge.

There are many, and there will always be, those who don’t miss an opportunity to denounce the movie’s popularity, may have missed it at the time and still shun it more than a decade later. However, when we talk about revolution by evoking it symbol pictureIt’s hardly a question of whether or not to appreciate it. It’s a fact, James Cameron’s feature film completely changed his medium when it was released in 2009 and is about to do the same again in 2022..

A feat that the vast majority of movies don’t try. And therefore , Avatar 2 It could be a huge shock to the cinemas and they will be preparing for it thanks to the re-release of the first part in its new form.

Ready to hit the cinemas

As well explained in this Boxoffice Pro article, New technologies used Avatar 2 Will force cinemas to prepare to return to 3D viewing (Which, since nothing new has been done with it since, has been a bit neglected) and distribute the film in multiple formats. It’s a very complex organization that has to be done in the early stages to accommodate such an ambitious movie, all with the goal of giving the viewer an experience in theaters that feels truly ordinary.

This is how Disney indicated to theater operators that The film will be available in 2D and 3D versions in a standard version, meeting the basic technical standards of all theaters In order not to prevent the feature film’s access to cinemas that are less equipped or lack resources. However, the requirements for such work and the technical novelties of the film necessarily oblige the most developed cinemas to be at the level of this work:

[Le film] It will also be available in versions that use the latest technological advancements in terms of projection: 4K, HFR, and brightness greater than 3.5 feet-lamberts for 3D viewing.

Avatar: the pictureSay ‘Pochahontas’ again to see her.

Avatar 2 So it should be released in as many formats as possible as well as offering new experiences to theaters. We are talking in particular about a very complex combination between the latest 3D technology and 4K HFR (Very High Resolution with frame rate from 48 to 120 fps). James Cameron seems determined to impose on the audience a form that is so far underappreciated, despite Peter Jackson’s experiences (the hobbit) and ang lee (A Day in the Life of Billy Lane, Gemini).

Anyway, this challenge raises many issues for many : Massive restocking of glasses (generally made in China) for which shortages are expected from September, choice of screens for movie viewing, brightness issue (always sensitive to 3D), etc. Moreover, while many cinemas are equipped with xenon digital projectors, others are beginning to move towards laser projection, which is more environmental and practical for 3D. symbol picture This can speed up change, although many operators cannot afford the equipment.

Avatar: Water Road: PhotoCustomers are waiting for their 3D glasses to be delivered

James Cameron’s revolution is on its way crazy and exciting, and it’s no wonder it’s causing so much excitement for distributors and exhibitors. This is why the first reissue symbol picture It is also reassuring to all. The film can serve as a “crash test” for cinemas to understand the handling of these new technologies.and to allow different types of rooms to adapt according to their configuration, to provide the best possible experience.

The film is rarely re-released, it will be presented in a wide network of theaters (between 300 and 400 copies). For Frederic Monero, Director of Distribution at Walt Disney France, “This will allow us to evaluate the French park in terms of sound, projection and HFR… and prepare for the release of Avatar: The Waterway in December”.

An exercise that, even after Pandora, saves movie theaters lives. Such a test is in itself a revolution, certainly technical, but it is also cultural., which brings back to the heart of the debate what must be one of the chief obsessions of the seventh art. That is, to provide the viewer with experiences that are always superior to what they are accustomed to.

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