The first company Labelium acquired, twelve years ago, was from Bordeaux. He was the Director of Nutrition, a data flow and structuring company set up by Purdue-based Maxime Duru. The latter is now the managing director of Labelium in France, which has since made eight acquisitions, three of which have been completed since 2021. Most recently: the UK-based social media strategy agency, 1000heads entered the group last May. Nearly 100 million euros, just a few months after the acquisition of SmartKetword, a platform that specializes in natural references on the web.
“The goal for us is to be able to support customers across the entire digital value chain: from the beginning of thinking to how I get my data, how I send it to advertising platforms, or how I manage social networks, without forgetting the strategic part. There is a real desire to look for Super experienced companies, buy and create. So, when a customer encounters a problem, we have the solution within the group. The group has a beneficial effect on the business” and explains to La Tribune Laëtitia Muré, head of the Labelium office in Bordeaux and general manager of the feed director.
At the same time, the health crisis led to an increase in activity within the group. “Companies that did not participate in digital transformation accelerated sharply and we received demand “, in recognition of Laëtitia Muré claiming 30%-40% annual growth for its feed manager over the past three years. “We went from 27 employees at the start of Covid, to 46 in the middle, and then 64 employees today, while the Tigrz entity has gone from three to 70 employees. The group also continues to hire, with 200 new hires planned by the end of the year, including ten at Feed Manager.
“We continue to hire while watching the news that is full of instability. We know that communications and advertising are among the first budgets that can be adjusted downward,” Laetita Muré admits.
Google Tools Developments
However, for now, according to Laëtitia Muré, companies may need more support. “There is a real transformation in the world of digital advertising with Google, which is in the process of changing its formats. So far, the company that linked the catalog to the advertising platform has chosen all the elements (budget, format, distribution, schedules, location, etc.). But from September, there will only be one format in which the company can enter a budget and a target. The algorithm will do the rest. againstThe mail to be entered into the device So it will become more important than before.”Explains Latita Moreh.
With 14 digital performance brands, Labelium has 20 offices in 14 countries (including Paris, Lyon and Bordeaux in France), with more than 700 digital marketing experts worldwide, including more than 350 in France. Purdue hosts an office for the Labelium Group and a Nutrition Manager entity.