▷ 4 New Ecommerce Features to Use on Pinterest

Every month, over 400 million Pinners come to Pinterest to discover and buy new products from the brands that inspire them. For a more extensive shopping experience, the platform has announced new and innovative merchandising features. Pinterest API for purchases, select product for pins, video in catalogs, shopping tab on company pages, discover these 4 e-commerce updates…

Since the beginning of the year, Pinterest has set itself the goal of improving the online shopping experience on its platform. It has already taken some of the first steps, such as having an artificial intelligence (AI)-powered shopping service in fashion known as Yes.

According to Jeremy King, Senior Vice President of Engineering at Pinterest:

“At Pinterest, our goal is to turn inspiration into action, and our shopping vision is to enable Pinners to buy anything on the platform. In 2021, the number of Pinners interacting with shopping surfaces on Pinterest increased by more than 215%, and 89% of users use Weekly Pinners. Pinterest as inspiration in their shopping journey. »

With this in mind, Pinterest 4 has launched new shopping features, starting with the Shopping API, for brands and retailers to reach high-intention Pinners during the first phase of their shopping journey with the latest catalog data.

With the new Shopping API, brands will be able to access new product metadata and catalog management features to reach more efficient data quality for commercial products. This tool provides a 97% level of accuracy for pricing and availability data according to a recent survey.

Product identification

With this new feature, Pinterest makes it possible to tag products in Pins to add the details of each item.

This can make it easier to display specific items and guide users through the buying journey. Pinterest reports that in initial testing, Pinners showed 70% higher purchase intent on tagged product pins than on standalone product pins.

Video Resources

Over the past year, Pinterest has seen promising results in video-like ad formats compared to static ones:

  • 158% increase in CTR on the platform;
  • CPC reduced by 42%;
  • Reduced CPA by 58%.

So Pinterest decided to continue investing in video with brands, providing access to a detailed view of the product from different angles when making a purchase and increasing conversions.

Shop Tab for Business Pages

Finally, Pinterest launches the Shop tab on business pages for brands to easily display commercial products. This new feature not only makes it easier to manage product groups directly in this new tab, but also offers customizable product descriptions and an improved mobile interface, like a 100% responsive website.

Despite a few years behind Instagram, e-commerce merchants and advertisers on Pinterest are now coming up with new ways to better reach and engage with their goals.

What do you think of these features? Will it really be useful to you?

Source: Pinterest

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